Purposeful Social Selling

Expectations vs. Reality of Growth with Beka and Laura Ep #123

Aug 10, 2022

Finding and implementing the next best “strategy” or “tip” isn’t the secret to growing your business. It’s never about finding out what’s working for someone else. Success is an inside job. Today’s guests on the podcast, mastermind members Beka and Laura, are sharing their personal experiences around this exact concept and how their expectations were exceeded, but in a very different way.  

Here are a few highlights:

  • The myth that speed is the only way to success
  • The massive shifts experienced outside of their business since joining the mastermind
  • How they learned to trust themselves and not look to others to help make decisions
  • Why they had to stop measuring a year’s journey in a 6-month time frame
  • How mastermind members learn to untie their value and self-worth from their business results and use those results as data and information to make CEO decisions instead
  • Their expectations of getting ‘tips and tricks’ from the mastermind vs. what they really got when they joined. 

Kristen teaches high level concepts in her Purpose & Profit mastermind that will change your business, but it’s the focus on the whole of the person when members join that helps them transform their lives, relationships, and businesses. That’s what differentiates the mastermind from anything else on the market for network marketers. 

Laura Pettit helps mom nourish their mind, body, and home while fulfilling their purpose here on earth. Find her here on Instagram (@buildmindbody)

Beka Steele helps women simplify their finances and gain financial freedom. Find out more about her here. (https://bekasteele.com/home)

Thanks for listening! If you’re ready for high-level coaching and teaching in your network marketing business, check out Kristen’s exclusive Mastermind for six-figure earners in the network marketing industry. Applications will be open August 15-17. Get all the details about the Purpose & Profit 6-Figure Mastermind and join the waitlist here.

Connect with Kristen:

If you’re ready to learn the simple process of running your social selling business online, you have to check out Kristen’s live group coaching program! The Social Selling Academy: www.thesocialsellingacademy.com
Do you have a business full of customers and almost no builders? You’re in need of a reboot! Learn the three skills you can learn that will completely change your recruitment game. Check it out here.

Transcript for Episode #123 Expectations vs. Reality of Growth with Beka and Laura:

Kristen Boss (00:05):  Welcome to Purposeful Social Selling with Kristen Boss. I’m your host, Kristen Boss. I’m a mindset and business coach with more than 15 years experience in both the product and service based industry. I believe that social selling is the best business model for people wanting to make an impact while they make serious income. This is the podcast for the social seller, who is tired of feeling inauthentic in their business and desires to find a more purposeful and profitable way of growing their business. In today’s social media landscape. In this podcast, you will learn what it takes to grow a sustainable business through impactful and social marketing. It’s time to ditch the hustle and lead from the heart. Let me show you the new way.

Kristen Boss (00:48):  Hey bosses. Welcome to another episode of the podcast. I have special guests joining me on this week’s episode. I have mastermind members, Laura and Beka. They’re here to share a little bit about their experiences in the mastermind, and they’re going to be sharing the valuable lessons they’ve learned between round one, round two, what they expected. And I know they’re going to offer just a lot of value to you, even if you’re not looking at joining the mastermind, maybe you’re not a six or seven figure earner. You are going to get value from what these women have to share and the growth that they have had in the mastermind. So I’m super excited to have them on. So what we’re going to do is I’m going to have them kind of introduce themselves and share a little bit about what brought you guys to the mastermind. Like where was your business at and what made you say yes to the mastermind? Yes. To the investment. And we’ll just go from there. So we’ll start with you, Laura, share with my listeners, just a little bit about you and where you were at in your business that had you saying. Yeah, I want to be in that mastermind.

Laura (01:51):  Okay. Thank you for having me. I I’m Laura and I, at the time that I found Kristen, we had had our business and I say weeks, my husband and I worked together. We’d had our business for 10 years and we’d gotten to a point where we felt a little bit stuck and a little bit stagnant. And I found Kristin shortly after I think your first sustainable success. Okay. And I started binge listening to your podcast and you had just started your first mastermind round. And I hadn’t seen that until it had already started. And I thought I want to be in that next round. That starts in August. And so I joined the social selling academy, started working through that and just knew I wanted to be in that mastermind round applied and was accepted. So that’s how I, yeah.

Kristen Boss (02:46):  Love it. Beka, share a little bit about where you were, but when you decided to join the mastermind

Beka (02:51):  Yes. So hi, I am Beka. I actually got introduced to you through a friend at church. I will never forget I was having dinner in her house and she’s like, I have to study about this girl, Kristen boss. And so I joined the social selling academy right before the price increase. I was like brand new to you, but wanted to jump in and then very quickly started advertising for the mastermind round two. And I just remember, I had felt similar to Laura. I was like stagnant my business. I was making six figures had for four or five years, but just wasn’t growing the business. I was also a fairly new mama and just knew I wanted to build a business in a way I was really proud of. And I knew surround myself with other successful women would give me the best opportunity to do that.

Kristen Boss (03:37):  I love that. And I even remember when I was doing like the interview call, you had raised your hand. You’re like, I’m not sure if this is for my business model, because yours is a little bit different. You’re still in direct sales and network marketing, but you offer a service. So you’re like, does this still fit for me? And I was like, oh girl, absolutely. In fact it’d be so, so fun coaching yours, because it’s almost like a coaching business within a network marketing model. So I’m like, yep, this is absolutely for you. And then you joined and it’s been so fun. So both of you ladies are we’re coming up. I think we’re about eight weeks out from wrapping up round two of the mastermind. And then we have the alumni coming, which is super fun. That’s a brand new offer that I was like, you know what?

Kristen Boss (04:16):  I think two rounds is all these women need, but if they want to stay in the work and continue to grow their business, apply the principles, have access to the materials and the coaching. This allows them to do it in a really accessible way. But I would like you guys to share a little bit about, I think it’s normal to come into a container like this mastermind and have expectations and an idea of what you think you need and what you actually get and the lessons you get. So I’d love to hear from you guys, like when you guys came to the mastermind, you had this expectation of like, this is what I’m going to learn and this is what I’m going to get. But then you also faced the reality of like, oh, there might be more here that I need to work on that I didn’t know, I need to work on. So I’d love for you guys to share that like your expectations versus the reality and your work in round one versus the work in round two and why it’s different. So Laura, I’m going to start with you. Like what were your expectations coming in? And then the reality.

Laura (05:16):  This is such a good question. My expectations coming in after 10 years in business was to learn better strategies and ways to get me unstuck. So I, you could say I was looking for like more tips and tricks because that is all I’d ever really focused on. Learning is like, what’s the next thing that’s working for somebody. What’s another thing I can try. And I had the best awakening you could call it or how I like to say round one cracked me open in a way that I didn’t know I needed. And I started to uncover beliefs and patterns that were actually holding my business back because they were holding me back. And so that was my, a lot of my round one work was a lot of undoing things for me that I had done.

Kristen Boss (06:11):  Yeah. What would you say to somebody that like, because you started in the academy? Yeah. And there’s like, and the social selling academy, we do talk about beliefs and mindset and patterns and exposing that. But why was it different for you in the mastermind versus the academy?

Laura (06:25):  I think once I got into the mastermind, I honestly dedicated more time to self coaching then I had previously and that made a huge difference for me. So I was dedicating more time to self coaching and really trying harder to do like the internal work versus just looking for what I could change in my business. I was focused way more on what I needed to change about me.

Kristen Boss (06:52):  Yeah. What would you say to somebody like that’s so good. Like I had to sit down and focus on the internal work. Why is that important? Because we could just, you know, rush you right. To like, okay. And you do get that at the live event you get like, okay, here’s what you do with your systems. Here’s what you do with your time. Here’s what you do with like onboarding and delegation and automation. Like you get, you get intense, like for lack of a better term strategy, but why so much weight on the internal work?

Laura (07:20):  Well I think for me the, I I’d been doing strategy for so long and feeling like I wasn’t breaking through where I wanted to go. And so I came to the mastermind looking for, you know, I must not have the right strategy. I must need a different strategy and just realize that it was me that needed to change to be able to implement the strategy. It was a lot of mindset.

Kristen Boss (07:45):  Yes. You don’t really realize it until you are actually sitting down with the strategy. And you’re like, okay, clearly I have the playbook in front of me. So the gap between knowing it and doing it now, it must actually be my stories and my beliefs and the internal work that does require you to slow down and work through those things. And it can, it can feel painful, but why, why has that work been worth it to you? Laura?

Laura (08:12):  The internal work has changed me as a person in the second round. I think beginning the beginning of the second round, I was having a conversation with my husband and he said the sweetest thing to me, because we had talked quite a bit about doing a second round and he, and he said, even if you never achieve, you know, these certain goals that you’re working towards, the mastermind investment has been worth every single penny because it’s changed you as a person and that will last an entire lifetime. And so some of the ways it changed me as a person, like I think differently, I communicate differently. I lead differently in my business. I parent differently. Like just even having conversations with my children, my children are a little bit older, 14, 12, and almost nine. So we’re at the age where we’re, we’re having really crucial conversations and a lot of the thought work and the mindset and the mastermind is helping me be a better mom.

Kristen Boss (09:11):  And we don’t even like, we’re not, it’s not like I’m sitting there being like, Hey guys, we’re doing a parenting master class today. It’s like, it’s just, this is I think when you do this work, it, there is a ripple out effect. And I am going to be a lot louder about that. For this launch of the mastermind, because I think people come to like fix their business, but what ends up happening is it ripples out to so many other areas of their life. It enriches marriages and their parenting relationships and friendships and like their relationship with themself. So I love that. I was going to ask you to share what your husband said, but you remembered it. I’m so glad. Cause I was like, yes. When the husband, when the husbands are happy, when they see like, oh the wife is she’s happy, she’s doing well. She’s flourishing before the paycheck flourishes. If you flourish it, it helps, you know, your partnership like them to see, okay, I understand the value of this investment and why you’re doing this. And it’s so important. I love that. Beka share a little bit about your expectations for round one and like your expectations versus the reality when you came.

Beka (10:18):  Yeah. So I had never done a mastermind before. But fun fact. I have an identical twin sister who also runs a business and she raves about masterminds. And so when I was telling her, I was, you know, wanted to make an investment in my business. She said, if there’s anything you do, you have to do a mastermind. So I already knew based on my sister’s experience, I was going to have a great experience. But I don’t think I expected to have as much friendship with the girls in the group as I did, especially in the first round. I my husband and I suffered through miscarriage and just like watching the girls like love on me and like helping me walk through that and that doesn’t have anything to do with business. But even the tools that I learned in the mastermind and how I was able to apply that to something so challenging on a personal level so way different than I was expecting it to be. And I feel like I probably came in wanting more like business strategy and tools and I found a lot more of like work I needed to do on the front end. I feel like I’m the opposite. Most girls are like, oh, round one was systems. And round two is now of refining those systems. But I feel like for me, round one, I really had to work on Beka and now round two, I’m working on systems to scale.

Kristen Boss (11:37):  Yes. I love that. And you had, I challenged you pretty hard with something in round one and it’s been really fun seeing your growth. So share with my listeners a little bit about the challenge I gave you.

Beka (11:50):  Yes, I remember it was actually one of the girls, girls in the mastermind had posed a question around money, which is what our company does. And I remember commenting like, oh, well, you know, I’m happy to answer this question. You’re like, Beka, your mastermind sisters don’t even know what you do. You have to get loud on social. And so that was, I had, hadn’t built my business on social media that was very new and unsure to me. And I’ve had so much fun with it. I remember thinking what is the importance of an email list? Like just not how I grew my business. And so now we’ve got a thriving business list it’s grown quite a bit since I’ve done that. Social media has been awesome. We’ve doubled our income since joining the mastermind. So thank you.

Kristen Boss (12:34):  It was in the moment hard.

Beka (12:36):  Yes. In the moment was hard and it felt so uncomfortable for me, but I’m so glad you challenged me in that.

Kristen Boss (12:42):  Yeah. So what as far as like round one, I mean, like you said, round one for me, you said, was working on Beka, working on myself and then round two was systems. Like what do you think your biggest lesson was for you

Beka (12:57):  In round one or round two?

Kristen Boss (12:58):  Round one. And then we’ll, I’ll circle back for round two for you girls.

Beka (13:00):  Okay, perfect. I think in round one the biggest lesson for me is that I just needed to trust myself whether it was being healthy or growing my business or being a leader that like I just needed to trust Beka and not look for other people to approve of my decisions.

Kristen Boss (13:20):  Mm. And how is that kind of, how has that growth served you?

Beka (13:25):  I mean, it served me in 10 of ways. Not only like obviously the tangible is I’ve doubled my income. That’s been awesome. But the intangible results of, I love my business more. I like my husband. We run the business together. He’s just like, I love our life. Of course we want to make more money and scale the business. But even if we never made another pity, I feel like we can love our life without looking for other people to approve of our financial or business success.

Kristen Boss (13:52):  Oh, that’s so good. Like getting to that place where I’m like, I love my life and I don’t need other people to validate that. Give me a stamp of approval. Bless it. Understand it, give me permission. That’s huge. And I feel like self trust. I think it has to be one of the number one areas of growth I have watched in every single master member, mastermind member, especially the ones who are in round two. Now, like if I wish I could put up pictures of you guys, like from the difference between now and the women who showed up at the beginning of October, like night and day difference. So let’s talk a little bit about, so you went to round one and I think everyone experiences, I got cracked open, like the, the fire hydrant moment at the event being like, oh my gosh, all the unlearning and undoing, it could be unlearning undoing in your business. It could be unlearning and undoing patterns and stories with yourself. It could be both. But describe for me, Laura, I’ll start with you. Describe for me a little, the difference you felt between round one live event and round two live event and how were they different

Laura (15:00):  For me? The round one, I didn’t know what to expect. Right. So I came in kind of like wide. I looking around wanting to absorb everything and also thinking, okay, I, I want to be in this for a year, but I’m starting with six months. And there’s a lot I want to accomplish in six months. And so yeah, being at the live event initially felt like drinking from a fire hose and being like, I want to absorb everything, but everything was so fantastic. And I knew I did have six months to like work on it and implement. I’m the kind of person that like, I want to get everything done yesterday. It was so good for me to be able to methodically slow down and take the time to really work through the initial round one work. So when I came to round two, it was like, this is familiar. I’ve done this before. I know where I’m headed the work that I want to continue doing the work, you know, with my systems that I still have to implement. And I was less, I don’t think frantic is quite the right word, but less rushed. Like I didn’t feel in a hurry for the, yeah, for this second round.

Kristen Boss (16:18):  I think that’s what I’m having to remind people of is like even a year is just a tiny little blip in the timeline of your career. It’s so, so small, but in the moment in the first six months, which is why I tell people like, Hey, buckle in, there’s a lot of work to be done and trying to rush yourself and be frantic in it. Like how would you say that shows up in the mastermind? Because I have to coach probably everybody on this, at least at one point being like, Hey, yo, just so you know, trying to frantically get it all done at once and to accomplish as much as possible in six months. Like how do you see that flushing out for people and maybe yourself in that moment when you were in that mindset?

Laura (17:04):  Yeah. It’s a terrible idea. It’s a terrible, it’s a terrible idea to try to do so much so quickly and still want to have the kind of lifestyle that you really, really want. Like I really value being present. I really value being a mom I’m really good at taking care of myself, have my self care dialed in. So then it’s my business that I always want to go faster. And for me, a lot of work in round one was reminding myself that it’s okay to slow down and it’s better to slow down because I will do more quality work and I’ll feel better. I’ll allow myself to be more present, allow myself to take better care of myself.

Kristen Boss (17:49):  Yeah. And you all have big organizations. And it, it, it’s very easy to think at a solo entrepreneur level, like me making my decisions for my business. But when you think about like, if you have hundreds and thousands of people on your teams implementing a new system and getting people through it, getting them on board, selling them, the system, selling them on, being there, selling them on, being consistent like that does not happen overnight. So like you can do the work like you as an individual can do the work and implement the systems. But then there is the work of the organization as a whole. And then there’s the work of leadership. And there are some things as much as we want to, that you cannot rush. And that is leadership and trust. It’s impossible. And when we try to rush that we actually end up causing, you know, more damage with ourselves and our teams, because it’s like, Hey, why aren’t you on board with my vision yet?

Kristen Boss (18:39):  I need you to get there in the next, you know, 90 days. So I can feel good about my systems that I’m implementing, but I’m always having to remind you guys like, Hey, big organizations, it takes time, the ripple effect. It takes time, but you have to be faithful with yourself and with your work. And you know, like you said, rushing is a terrible idea, but some, I think some people get in that head space of like maybe they don’t trust themselves to be able to commit to a year. So they’re like, and there’s nothing wrong with saying, I’m going to give this six months if that’s what someone needs to get their foot in the door and start. And I’m not going to shame anybody if they only give six months because there ill still is massive transformation that you can have in six months. But I feel like the second six months allows you to settle into all the concepts, allows it to feel a little more second nature.

Kristen Boss (19:26):  And now you’re in the refining instead of like the cleanup, tear it down, like, you know, round one can feel a little intense in that way. Whereas round two, it’s like, okay, I’m settling into this and this is where I’m going and what I’m doing. Which leads to a really great segue with you, Beka, because I think it’s so important that someone here is like your whole first round, you are working on you. And I think it would be easy for somebody else to be in that situation and finish up round one and think I didn’t get any of my systems done. I didn’t get, you know, this in place or my leader call in place or that in place. I never, I never did the onboarding launch plan. That’s in the portal. I didn’t do any of those things. So how did you get to a place where you were like really okay with yourself? That that was your, that was your story and that was your journey.

Beka (20:15):  Yeah, I think that’s a great question. I think part of it was, I was like bought in on the front end to give it a year. And so I wasn’t measuring a year’s journey in six months. Like I didn’t expect to get fast results. And I was like, Hey, if this is the work I have to do, I’m okay doing that. And again, like I think because I’m really focused on having self-trust with my decisions of like, Hey, I make great money decisions. I make great business decisions. And really one of the things you talk teach us in the mastermind is what does version of Beka 3.00 want to do? And Beka 3.0 wouldn’t blink at that decision. And so really saying, well, I can make decisions like that version of me today. Like I don’t have to wait for her to show up. And so just knowing the decisions that I’m making now is what was going to create that and being willing to allow myself to do that.

Kristen Boss (21:11):  Yeah. And I think, you know, it’s not, I think people also need to know it’s not just a year for the sake of like, I’m just going to draw it out just so that you keep investing. It’s more, I do it in deep service to the client so that they’re in the healthiest mindset possible while they’re working on their leadership, their systems. And Laura, you said this so well you said doing this with my quality of life intact because I could, I could easily say we’re going to do this all in six months and crank you guys through it and just like say, all right, everybody manage your minds around the speed of the mastermind and hope you all survive and hope your families are intact at the end of six months. But oftentimes what we’re doing is like I do it to serve you so that you can be in the work out of the scarcity and also have realistic expectations of growth and leadership because it’s not, it’s not an overnight thing.

Kristen Boss (22:00):  There is no quick fix. There is no, you know, there is no easy button with leadership, especially at this season of business. So, you know, that’s part of the reason why I sell the, the longer term vision. Like, Hey, give it a year so that you can be patient with yourself, patient with your growth patient, with your teams, allowing for things to take time. Like, you know, you guys see in the social selling academy, like there’s the 90 day goal getter challenge and you see how much people are learning just in 90 days and how oftentimes the first 90 days they’re learning about themselves, way more than they thought they’re learning. They’re, it’s all about developing the muscle. And maybe like, maybe they’re not getting huge results yet, but they’re like, oh, this is what the muscle of consistency feels like. This is what it looks like to connect with people.

Kristen Boss (22:49):  This is what it looks like to be consistent. And there’s so much in that first 90 days that it’s, you know, that’s where most of their drama is. They’re learning to be consistent. It feels like a chore the first 90 days. And then the second 90 days starts to feel like a choice. And, but you have to have that mindset in place. So when I feel like when I look at that and we zoom out and think of like the larger business, like 90 days that, I mean, that is nothing like sometimes. And I’ve told you guys, like sometimes it takes 90 days to sell your team on a vision, to get people, to show up and raise their hand and say, okay, I think I’m going to come back. I E I think I even sell you guys on six months. I think I’ve told everybody in the mastermind every single round, like it might take six months to get people in your organization that have previously checked out to come back and even start to sniff at this new thing you are doing.

Kristen Boss (23:40):  And you have to be patient with that. But when you are on your timeline, you’re like, I got to get this all done in six months. Suddenly you’re putting your team on that timeline, your results on that timeline. It starts to feel very scarce and very pressured. And you know, one of the things I’m going to be talking about more with this next launch is the holistic picture of the business owner, the whole of the person. And we tend to only place value on what’s happening in your business. What rank are you? Where’s your volume? What’s your percentage. And like, those are well and good as metrics to inform your decisions. But oftentimes, and when I see people, the work they’re doing in the mastermind is their learning to untie their identity and their self worth from that information and use it simply as data for decision making. And so let’s talk about this concept of like the whole of the person. And that is partly why I say, Hey, give, give yourself a year so that when things with marriage come up where you need time, you know, you want to go on date nights or you want to work on your health, like we’re working on these things. So what would you guys say, we’ll start with you, Laura, what would you say about like the whole of the person being the focus in the mastermind more than just growing the bottom line?

Laura (24:55):  I love that focus so much. We built our business quite quickly. We went to six figures in 10 months. And so that was

Kristen Boss (25:03):  That’s intense.

Laura (25:04):  That was a quick build. That was a really, really quick build. And a few years later, everybody was burned out and we did, we hadn’t been focusing on, even though we’re in a wellness company, we hadn’t been focusing on taking care of the whole person and balancing having a lifestyle. And so even I was just thinking while Beka was talking about her round one experience, I was thinking, I think one of the biggest things that I was looking for is to figure out how I could lead and continue to build my business without feeling so rushed and in a hustle, because that is all we that’s the only way we’d ever built. Mm. And I wanted, I was looking at my own life thinking, okay, if I’m working 40 to 60 hours a week, who wants that? Nobody wants that nobody wants to trade a lifestyle, spending time with their kids and doing things that are important to them taking care of themselves for burnout working 40 to 60 hours a week.

Kristen Boss (26:10):  Right. And unfortunately that is, I feel like it’s not, I don’t think people are talking about it, but I think that is like, I don’t want to call it the CD underbelly, but kind of like, that’s the word that’s coming? That’s the word that’s kind coming to mind is like, I have coached enough people. And my DMS are filled enough with people who are high earners, who, whose health is suffering, whose marriage is suffering, whose personal life is suffering. Like they have the quantity of their paycheck. Doesn’t even come CLO. Like their quality of life doesn’t even come close to the quantity, quantity of their paycheck. Like their quality of life as stuff is truly suffering. And you know, it’s, it’s not worth it. And I’ve told you guys this before, I’m like it, your piece is invaluable. And your you as a, as a whole person, like the holistic version of the person and in the mastermind, like I don’t sit here and like, be like, okay, we’re going to do life coaching.

Kristen Boss (27:06):  But it comes up so much because who we are in business is who we are in our personal life and who we are in our personal life is who we are in business. And we also learn like, you know, it’s, I’ve told people a lot and I mentioned it a lot in the academy and in the podcast, like, I believe in like supplementing coaching with therapy, because a lot of times in business, we learn things about ourselves, especially with leadership, like untying people, pleasing untying, because at this point in your business, everybody’s been hurt everybody. If you are a six or seven figure earner, you have been hurt in this business on some level. And oftentimes it needs, it needs to be worked through in a really healthy way so that you can allow yourself to grow again, because most people don’t grow because they’re like I might get hurt again.

Kristen Boss (27:54):  And I got hurt last time I grew. And I don’t think it’s as clean of a story as that we’re walking around being like, I’m not growing because I got hurt, but we end up learning when you guys are in the mastermind, you, you end up uncovering, oh, this is, what’s been keeping me small. And this is the story I need to change. Beka share a little bit about like the whole of the person for you and like why that’s important than just growing the bottom line and you’re, and your bottom line did grow. Like it, that’s amazing and wonderful, but why the holistic picture of the whole, of the person.

Beka (28:28):  Yeah. And I think, you know, it’s maybe a little cliche, but I’m sure we’ve all heard. It said that I don’t want to get to the end of my life and have financial success or business success and no one left to share it with. And so being a new mom of a, now two year old little girl it was really important to me to give her a great example and not to look back in any regret. And I think, you know, that I am a mama and a wife first and a business owner after that. And it was really important to me to make my business a priority, but make my family knew that they always came first. And how can I have the best of both of those worlds? And so just wanting to be in a mastermind that would support that and help me realize that I, I don’t have to go through burnout and hustle to have success. It may look different and it might, might not happen in 10 months, but it’s okay if, if it happens slower, but if it happens in a way I’m really proud of.

Kristen Boss (29:26):  Yeah. And I was thinking about this today too, and I was going to do like a ranty reel about it, because I just think our culture glorifies speed so much like the faster, the better. And you know, I’m going to call it like top gun culture. Like I feel, feel the need for speed. It’s just like, everything is marketed faster is better. I mean, from business to diet culture, it’s just like, what gets me there as fast as possible, but we don’t. And it’s kind of like forget the it’s the means to an end thing. But the problem with the culture that glorifies that, and we have, you know, businesses in marketing that takes advantage of that, knowing that people just want fast, no matter the cost. What happens is when we unlearn that and we start thinking about sustainability and things, aren’t lightning speed and it’s not mock speed anymore.

Kristen Boss (30:15):  And now it’s like a sustainable pace. What’s interesting is in that narrative, we start to think, I must be doing something wrong because we’ve normalized mock speed. We think that’s the standard. When really that’s just meant, like that’s meant for very short seasons. It’s like a fraction of our journey as a whole, as a business owner. Like there’s only with, with any businesses, they will tell you like, Hey, we had a couple small seasons of mock speed, but mostly our season was actually quite slow and sustainable, but there is kind of a, an undoing, a cultural undoing when you let go of speed, being everything and choosing sustainability and purpose. And I do think, and I would love to hear your guys thoughts on this. Like what would you say to somebody who’s like, who’s really afraid of slowing down. They’re thinking like if I slow down, that’s the end of my business. It’s the end of my paycheck. If I slow down, then my team’s going to slow down. And if my team slows down there goes my entire volume. There goes my paycheck. So what would you say to somebody who like knows that they need it, but they’re afraid of it. Laura, what would you say to them?

Laura (31:27):  Need to do it anyway, because we’ve been where we pushed so hard and we were forced to slow down. We didn’t have the choice to slow down. We just, all of our leaders were burned out. We were burned out. We couldn’t keep going at a pace. We hadn’t built something sustainable. And none of us knew how to build a different way. Like we, we couldn’t even like wrap our minds around. How could we do this slowly? Because the speed of ranking, this speed of growing was so prized right in this culture. Like, like that is what you push for. And if you’re not growing quickly, you’re not growing, which isn’t true. And that is something that has been one of the best things for me to learn in this mastermind that you can grow in a sustainable way. You can choose what it looks like. And you can choose to have a life where you’re prioritizing your family time. First, prioritizing taking care of you, prioritizing working your business from a healthy place. And what that leads to is you actually attract people who want those same things because you’re living it out and being an example, instead of just talking about it on the outside, but not actually doing it.

Kristen Boss (32:42):  Yes. Because can, can you imagine, like if you’re talking about it on the outside and that’s what you’re marketing, you’re like, okay, time, freedom, time, freedom. And then somebody joins your organization and then they see how you work. They’re like, that does not look like time. Freedom. They see somebody, you know, responding in the DMS or in the instant messaging or personal messaging on Facebook at like 11, 12, 1 am where they’re in the Facebook group. Like all the time, it clearly sends a message like, yeah, no, this is my life. And a lot of people that come to that see those. And they’re like, if that’s what it takes to get to the top of this company, I don’t want it. If that’s, if getting more means sacrificing more of my family, I’m not interested. But when they see you guys like prioritizing your business hours, putting in boundaries, doing smart, efficient work that can attract anybody to this business. Right. Beka, what about you? What would you say to somebody that’s petrified to slow down?

Beka (33:39):  Yeah, I’m actually really glad you asked this question. That was me for sure. I don’t even know if I’ve ever told you this story, Kristen. But when I was having dinner with my friend that introduced me to you and she said, oh yeah, Kristen boss, she’s anti hustles. And I internally rolled my eyes

Beka (33:56):  And I was like, you can’t have business success and not be willing to hustle. I remember thinking that in the moment. And then I remember listening to your first podcast and feeling so seen. And so I think the same journey that I had to walk through was like having a sustainable business doesn’t mean you’re not working. It means you’re working smarter. And the things that really matter that you can get more done when you’re working from a sustainable pace than in a hustle. Oh my gosh, I have to get it all done. I spend so much time turning my wheels and feeling anxious. But when I am centered and focused and long term focused, I get way more work done.

Kristen Boss (34:38):  Amen. I think it’s funny. I think a lot of people internally, I roll when they hear anti hustle and I get it like, listen, it’s like people forget. I used to be the poster child for hustle. I’m like, you do know, I wrote a book about it because I was the most hardcore hustler that there ever was. Like, and it’s, and it is redefining. Like, and that’s also why I don’t think I’ve said anti hustle in so long now. I’m just, all I talk about is sustainability, sustainability. And mostly because I just, I don’t want to tie shame to people that like are out there working really hard, but they might just be working from a lot of fear. And sometimes I think that is what happens when someone is hustling 24 7, like they’re afraid. They’re just so afraid of like, if I loosen the grip, it’s all going to go away.

Kristen Boss (35:21):  And what a scary and sad life to live when you feel like you cannot let go, because it will all go away. The moment you loosen your grip, but that is how so many people live this business. So in the mastermind, we give you the systems, the tools, the support you learn to lead, you learn to coach, you learn to delegate your time, automate your work flow flow. You learn a lot about money in the mastermind, right? Beka. I know you love that, but you do learn all of those things because it’s not just like time blocking. It’s so much more than that. And what we do is we, I give you all the framework in the system so that you can loosen the grip and there still is going to be that very primal part of the brain being like we can’t, I’m scared if I loosen the grip, it’s all gone.

Kristen Boss (36:09): And then, you know, it’s fun when watching you girls like go on trips and completely unplug your from your business and realize I just loosened the grip for a week and it’s actually all okay. And my team showed up and the events still went on and my paycheck went on and the orders went through because we also talk about strategically planning, time off, not just like piece out, you know, I’m, I’m throwing in the towel, I’m tired. It’s like, no it’s strategically planned for this. So you can enjoy your time off and your business still moves. But I think this is an invaluable lesson, you know, for any business owner to learn, especially just a six and seven figure earner, because if they’re not running their business, their business will 100% run them. And so, and that is sometimes the case that people come in the mastermind with that and they have to figure out, okay, my business has been running me for eight years now, how do I start to inverse this? And it takes time. And this is why I’m like, well, it’s going to take time. We got to untangle some of these things. We got to build some systems here, but it is worth it. So just last thought from each of you, if there were zero weekly calls and all you had was the live event, what would you tell somebody about the mastermind? Laura, we’ll start with you.

Laura (37:22):  I would say it’s still 100% worth it because the live event, yes. You were getting a lot of information in a very short, packed amount of time. I’m really glad the next on.

Kristen Boss (37:33):  Adding a day, this time.

Laura (37:37):  To have three days long, I would say all the information aside, which you can then work through for six months and beyond, because you will need that time to really build something you’re truly proud of and that you really enjoy. And that you love. Second thing about the live event is you make some of the best friendships. Women who understand where you’ve been, what you’re going through, what you want, how to balance family, life and business. And I’ve learned so much from these friendships that I’ve made just at the live event that will be friends for a long time. Beka and I, we talk regularly. She helps me with my finances. Like it’s amazing. And that’s just one of the people that I’ve been able to meet at the yeah.

Kristen Boss (38:32):  What about you, Beka? Yeah, so I, I feel like

Beka (38:35):  First round I came in honestly, really nervous and it was like so much information that I loved and I was like, oh, I, I truly felt like I got my entire investment that weekend just, it was such an elevated experience and I cannot thank you enough for intentionally doing that. So such an elevated experience. But then just everything that I learned from that weekend, I mean, easily could have six months to implement, but what probably surprised me second round live event was I came back and I had new ideas, things that I could refine and get better. But the second live event gave me a ton of confidence. Like I am doing the right thing. This is why I’ve been trusting myself. I’m implementing and getting better. And I didn’t leaving second round. I didn’t feel like I need to change everything. I, again, I had that, that self trust, like it’s, it’s not all figured out, but I’m well on my way to figuring it out.

Kristen Boss (39:31):  Yeah. And you’ve made some lifelong friends too, because I, my favorite part as a coach, aside from watching you guys grow and all the things happening in your business is I’ve seen several of you like traveling around the country and then seeing pictures of you guys meeting in cities and just like connecting. And I think that’s so beautiful in, in a room with such accomplished women who are from all these different companies that there isn’t this caddy animosity, like it truly is like a sisterhood in there. It’s a, an amazing community. You guys are amazing. And it’s been neat to see those relationships flourish. And I’ll never forget, Laura. It was so fun. You being at round two and round one, you were the only person from your company. Same as you, Beka, you each were the only people from your company and this recent round, Laura had two, you know, people from her company that joined. I just remember like Laura was like in her very grounded, like calm energy. And her two friends that came were like very like, like big, old eyes deer in the headlights. Like they were kind of like in their, you know, what is it cracked, open shock. Would you say that was true, Laura?

Laura (40:43):  Yeah. How I looked probably the first time that I was there it was so fun having, having two people from my company and watching them be just as shocked as I was about what they were learning, because I, for one, it didn’t feel so alone in like, why, you know, I didn’t have this stuff. Like I, and you don’t either like it’s, it was kind of maybe a little validating for me to have them shocked as I was, but it was also really nice to kind of think back to me being six months ago, feeling that same way, like groundbreaking, this is going to change everything. This is, you know, just so incredible. It was, was really fun for me.

Kristen Boss (41:31):  Yeah. I think and we’ll just kind of wrap with this, but I don’t think people realize that the things we teach in the mastermind, like literally nowhere else is, are these materials being taught nowhere because network market, because I bring an out of the box thinking and like larger business thinking like, this is what CEOs do. This is what multi seven and eight figure businesses do. This is how you have to show up in these ways. Like, it’s just not taught anywhere else, which is why it feels very like cracked open eye opening. Like y’all, I think you all have described yourselves as woke after. Like, I think Jenny joked about that. She’s like, we’re all woke now once, because then once you guys go to like your retreats, your leaderships, your training, like you kind of view it all with new eyes. Would you say the same Beka?

Beka (42:22):  Yeah, I think that’s definitely true. I remember feeling like this feels like running a multimillion dollar business, not, you know, a mom and leggings trying to fit it into the cracks of every day, but really truly treating it like a business.

Kristen Boss (42:36):  Yep. And we, that’s why we say stepping into being a true CEO and making those decisions and all from like how you leverage your money, your assets, your energy, your household, finances, your conversations, your hiring, your teams, all of that. We cover all of that. And I’ve said this, you know, I think I said this both live events, but I know I said it in October. I’m like, I’m going to teach you skills that if for any reason, the FTC was to shut down network marketing and direct sales, you all could easily run multimillion dollar companies with these skills. Like these are, this is universal business. It’s, you know, I’ve, I’ve said that the mastermind is like an MBA program for network marketers, because it’s not taught anywhere else. You’re not going to go to college and be like, Hey, here’s all the principles for, you know, having running an organization that sells a million dollars a month in product, this is what you’re going to need to do.

Kristen Boss (43:27):  Like there’s nowhere else teaching that. So I’m like, okay, I’m going to help these women. Because what I notice happens is people come into this business with kind of like the, I want the, I need the extra money or I need it to pay for groceries. Like they treat it as a hobby oftentimes and you know, they, therefore the money is like hobby money. They don’t have a business account. They don’t have expenses or, or profits. They, some of them are like, oh, you mean I have to pay for taxes? What? Like, some people are like, I didn’t know I was going to have to pay for taxes or, you know, hiring a VA and those things. And what happens is they come in with a hobby mindset and they end up scaling to this huge business and they still have all of these hobby stories, hobby mindset, hobby habits.

Kristen Boss (44:08):  And so like learning to step into that is a huge growth, which is why I’m like, why would you stress yourself out to try and do this all in six months because you’re afraid or because you know, you’re not sure about the future of your business, which is also why I’m like, Hey, this isn’t going to be an infinite business model anymore where you just keep renewing it’s one year one, give this one year, take all these materials, get the training, take this one year. And it will change the trajectory of your entire career of network marketing and social selling, no matter where you are. Right. Do you guys have any last thoughts you want to offer to my listeners before we close?

Laura (44:48):  Would just add that as I was just listening to talking. One thing that I have gained, if I could say like one overarching thing is that I do everything in my life with so much more intention now and plan it exactly how I want it to look and I’m finding where I need to be involved and what doesn’t need to happen or somebody else can take care of. And that has freed up. So not just time, but like mental bandwidth and energy worrying about everything, where I feel so much more calm and grounded day to day, instead of feeling rushed and frantic and having that piece and calm every day is everything for what you want out of life.

Kristen Boss (45:38):  So good. What about you, Beka?

Beka (45:40):  Yep. I would just, the final thing I would say is that similar to what we talked about earlier, just the friendships that I’ve gained in this mastermind. I mean, it’s truly an answer to prayer is just women all across the country that know what it’s like to be a mom and run a, you know, a super successful business and how those work together. But then also just having that self trust to, to love my decisions like Laura said to be way more intentional. I just think that’s been super impactful and that I get to love my business and love my life. I don’t have to wait for that to show up.

Kristen Boss (46:15):  So good ladies. You guys offered such valuable thoughts and input. Thank you so much for being on today. I know the listeners really valued what you had to say. So we will see you guys on the next call. Thanks for being on.

Kristen Boss (46:32):  That wraps up today’s episode. Hey, if you love today’s show, I would love for you to take a minute and give a rating with the review. If you desire to elevate the social selling industry, that means we need more people listening to this message so that they can know it can be done a different way. And if you are ready to join me, it’s time for you to step into the Social Selling Academy, where I give you all the tools, training, and support to help you realize your goals. In the Academy, you get weekly live coaching so that you are never lost or stuck in confusion. Whether you are new in the business or have been in the industry for a while, this is the premier coaching program for the modern network marketer. Go to www.thesocialsellingacademy.com to learn more.

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