Consumer Behavior – Starbucks + Disneyland
It’s easy to think that if your sales are down, it must be because people aren’t spending money. But if you look around, the evidence tells a different story. From long lines at Starbucks to packed Disney parks, it’s clear that people are still opening their wallets. The key isn’t that they’re spending less, it’s that they’re spending differently. Consumers are focusing more on emotional fulfillment than ever before.