Inner Authority Ep #104

Ever have trouble trying to decide where to eat? After a long day at work or dealing with things at home, sometimes it’s just easier to have someone else decide where to eat instead of having to figure it out on your own. This deflecting of decision making is what Kristen terms as ‘outsourcing thoughts and actions.’ And it isn’t always a bad thing – until it is.

Buyers and Builders Ep #103

The Know, Like, Trust factor is all the rage these days. If you’re selling anything online you know how important it is to gain the confidence of your audience. But what do you do when you’re dealing with two different customer types in one group?