In this podcast episode, host Kristen Boss discusses the concept of the “Audience Gap Strategy” in entrepreneurship, particularly in the context of social selling. She explains that the audience gap is the space that occurs when entrepreneurs have exhausted their warm market (people who already know about their business) and need to transition to a cold market (people who are unfamiliar with their business). Boss emphasizes the importance of creating value for both existing customers and potential new ones. She suggests that entrepreneurs should focus on serving their existing customer base better, creating solution-oriented content for their cold market, and developing lead generation events that do not require a purchase. She also offers a resource called the “Audience Accelerator” to help entrepreneurs navigate this process.
Thanks for listening! Do you have a question about network marketing? Kristen can help! Drop your question here, and she just might answer it live on the podcast: KristenBoss.com/Question
Valuable Resources for Network Marketers:
Discover the power of reaching your ideal audience effortlessly with The Audience Accelerator‘ a game-changing 30-Day content strategy plan that will revolutionize your online presence through targeted marketing strategies and expert guidance.
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Learn how to grow your cold market inside the Social Selling Academy. Learn more about SSA and enroll here https://thesocialsellingacademy.com/
