Plucking Up with Special Guest Liz Bohannon EP. #203

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The pressure to find purpose can be overwhelming, evoking a spectrum of emotions that range from stress and anxiety to downright fear. In today's episode, Kristen welcomes author, entrepreneur, activist, and all-around powerhouse Liz Bohannon. Liz challenges the conventional narrative around dreaming big, emphasizing the need to reframe messages and integrate work that aligns with our purpose. Liz doesn't just talk about finding your purpose; she empowers you to build it.

The pressure to find purpose can be overwhelming, evoking a spectrum of emotions that range from stress and anxiety to downright fear. In today’s episode, Kristen welcomes author, entrepreneur, activist, and all-around powerhouse Liz Bohannon. Liz challenges the conventional narrative around dreaming big, emphasizing the need to reframe messages and integrate work that aligns with our purpose. Liz doesn’t just talk about finding your purpose; she empowers you to build it.

Kristen and Liz’s incredible conversation introduces the concept of “plucking up” – the courage to face failures and learn from them as you construct a purposeful life. She encourages us to find what we love and dismisses the notion that passion or purpose will magically find us.

Let’s look at a few highlights:

  • Kristen and Liz Liz explore the role of curiosity in unlocking a growth mindset, activating the mind, and fostering creativity.
  • Liz challenges the notion that purpose has to be grand, encouraging individuals to find joy in the ordinary and love their average selves.
  • Failure is an inevitable part of being human. While it may never feel good, reframing our perspective can prevent it from being the end of the world.
  • The story behind how Sseko morphed from a wholesale company to a direct sales/network marketing company
  • Liz shares the power of a driven community, highlighting the importance of collective ambition. This conversation isn’t just about individual goals but celebrates the need for community. 

It’s a conversation filled with insights, challenges, and opportunities for personal growth that will undoubtedly fill your cup and inspire you to embrace your purpose and own your average. It’s not just about goals; it’s about collective ambition, community, and the pursuit of purpose—whether big or small.

Listen to Liz’s Podcast Plucking Up

To learn more (and shop!) about Sseko Designs head over to their website

Did you hear? The Rise Up Summit, happening 4/19-20 in Denver, CO, is the room you need to be in. Every single component of this in-person event will help you grow your audience, your team, and your paycheck THIS YEAR.

In this industry, we rise and grow the most when we have someone doing it alongside us…

Which is why for the month of February ONLY, you get a FREE ticket for a friend when you buy a General Admission ticket.

Get your ticket and one for your friend now!

Thanks for listening! Do you have a question about network marketing? Kristen can help! Drop your question here, and she just might answer it live on the podcast:

Transcripts for Ep #203: Plucking Up with Special Guest Liz Bohannon

Kristen Boss (00:00:19):  You are listening to the Kristen Boss podcast. I’m your host, Kristen Boss. As a bestselling author and performance coach, I’m on a mission to share about sustainable and purposeful approaches to both business and life. Each week I bring relevant topics that I believe are necessary to create a life of purpose, significance and meaning. Entrepreneurship is about so much more than growing your bottom line. It’s about who you are becoming in the process and building a life that is truly extraordinary. Entrepreneurship is really just the beginning.

Kristen Boss (00:00:56):  Hey bosses. Welcome to another episode of the podcast. Just a quick reminder, if you have not taken advantage of the BOGO we have going on for the month of February, you’re going to want to take advantage of that. And if you’re like, what’s bogo? What’s it for? It’s for a Rise Up live in-person Summit April 19th and 20th in Denver, Colorado. It is the live event I put on for social sellers and network marketers. Think of it as a business community intensive where you walk away with practical skills, knowledge, the mindset, a plan of action to really drive your business forward. This year, and this episode is really special because I’m actually airing an interview I did with Liz Bohannon, who is a keynote speaker, one of the featured speakers at the Rise Up Summit, and she is a Forbes top 20 speaker. She goes all over the globe.

Kristen Boss (00:01:48):  I saw her speak at a global leadership summit once and I was like, this girl is a powerhouse. She’s the founder of Seiko Designs. She has a bestselling book, beginner’s Pluck, and she also has her own podcast Plucking Up, and I highly encourage you to check it out. But this interview, I really wanted you to get a chance to get to know a little bit about Liz and her story and why I’m having her at the Rise Up Live summit and the BOGO event is when you buy an in-person general admission ticket, you get one free. And I know I have been to business events with close friends and it’s just different when you go with somebody who dreams with you, hold you accountable, you can sit down and have really intense, meaningful discussions. And I realized you can’t always get to an in-person event, but here’s why.

Kristen Boss (00:02:35):  It’s always going to be better than a virtual. When you’re attending virtually, this is what I would encourage you to do if you are attending virtually, make sure you are leaving your normal environment. Go rent an Airbnb, go to a hotel. You need to leave your environment so that you’re not getting external cues while you’re also in an environment that’s meant to help challenge you and grow you and elevate you. So if you’re trying to have these really intense deep dive like business ideation and you’re thinking and you’re doing some strategy, but suddenly your brain is also saying like, oh yeah, I got to go put the clothes from the washer into the dryer, or the kids come in and they need a snack or you’re also thinking about meal prep. At the same time, I want you to be all in for you because your future and your business and your family deserves it because again, your family, your kids, your spouse, your partner, whoever does life with you, they are the immediate benefactor of you going away and pouring into yourself and in your business.

Kristen Boss (00:03:31):  And I will say that people who made the event a priority last year said it was hands down the best in-person event they had ever attended in their network marketing career. That includes their conventions, their conferences. And I will say it’s different from your conventions because we’re not taking time to have people from corporate talk and people from your scientific advisory board come up and talk about the new product launch or talk about changes to your comp plan. Every single part of this training is meant to advance your business and advance you, giving you the practical tools and skills and training you need to really make a significant change and drive forward in your business this year. So you’re going to want to go to Chris and to get your ticket. And again, take advantage of the bogo, buy one, bring a friend free even if your friend isn’t free.

Kristen Boss (00:04:18):  Maybe you guys, you buy one and then they Venmo you half and you each get it for half off. However you do it, you don’t want to miss out your opportunity to get a BOGO ticket. Tickets will still be on sale through March all the way up until the event. But friends take advantage of bogo. And without further ado, we’re going to have the episode Air with my conversation with Liz Bohannon. Enjoy. All right, happy Monday, boss Babes. We are back for another episode of the podcast. Today is a really special day. I’m fangirling a bit with the guest we have on our podcast today. I found this guest when I was at a leadership summit several years ago. We’ll talk about it, but on the podcast today I have special guests, Liz Bohannon, and I’m so thrilled she’s here with me today. I’m honored and with the value she’s going to bring and how she leads her business and about her business, I just felt she had so much to offer.

Kristen Boss (00:05:20):  My listeners and this audience, we talk so much about operating with purpose and authenticity and being on a mission and the beauty of this business. So I’m going to intro Liz in just a second. I’m going to just brag on her because she has a really awesome rap sheet. She is the founder of Seiko Designs. It’s a socially conscious fashion brand. We’re going to talk more about that because I love the mission of her company and she is recognized by Forbes as a top public speaker and she was named by John Maxwell. Y’all know John Maxwell. He’s a big name in this industry as one of the top three transformational leaders in the US and she was actually featured on Shark Tank, good Morning America and Vogue Magazine. And she currently lives in Oregon with her family and she is on this episode weeks away from her third baby coming. So Liz, I’m so glad you’re here. Thanks for being on the show.

Liz Bohannon (00:06:11):  Thank you so much for having me and for building and then welcoming me into this community.

Kristen Boss (00:06:17):  Yes, I am so excited about just our conversation we’re going to have today. When we connected a few weeks ago, I’m like, wow, we have so much in common, so many things that we cherish. I think our core values are very similar. And I also love that you are such an ally when it comes to diversity, equity, and inclusion in the business world and your business reflects that. How you show up on your platform reflects that. And we’re going to talk about your book a little bit because I love your book so much and I was recommending it to people before I stepped into this coaching position. I was a part of your book launch team. I was a plucky. I love it. That was so fun. And I just remember when you were speaking at the Global Leadership Summit a couple years ago and you gave this phenomenal talk and my husband came home from the conference, I watched it virtually and he came home. He is like This girl, Liz, I think you’d be friends with her. She seems so fun. And here we are years later on a podcast and I’m like, what a world we live in. What a

Liz Bohannon (00:07:19):  World. I love it. I love it.

Kristen Boss (00:07:22):  So I want to talk a little bit about your book Beginner’s Pluck just because there are some really amazing principles from that book that I talk with my audience about all the time, and they’re principles that I feel like are counterintuitive and so different than what we hear in the entrepreneur business space and especially when it’s like the subtitles build your life of purpose and impact Now. Hello. This is so perfect. You’re on the Purposeful Social Selling podcast. It couldn’t get better.

Liz Bohannon (00:07:53):  I love it. I love it. Yeah, I definitely joke that I’ve got to be one of the only motivational speakers that stands up in front of an audience of thousands of people and tells them really inspiring things like Dream Small and own your average. And you’re probably never going to find your passion. Yes. Because I think that the way, these are all good things, and I say that with the preface of if you don’t know me, I’m a big, big believer in living and building a really passionate, purposeful life. I love big dreams. It’s just that I think the way that we talk about these things sometimes isn’t super helpful and it’s not getting people to where they want to go. The language that we use, the stories and the narratives that we have around finding your passion and dreaming big end up for a lot of people, not everybody, but for a lot of people end up creating a lot of fear and anxiety and analysis paralysis.

Liz Bohannon (00:08:51):  And we’re just constantly comparing ourselves to other people. And so my approach with this book and really with my leadership style in general is to kind of go, okay, okay, okay, let’s rethink how we’re thinking about this, how we talk about this in a way that I hope reframes it for people and makes it more accessible, more experimental is part of it, of just kind of having a spirit of curiosity and pivoting and listening to some degree disconnecting our identities from the output of our work so we have more freedom to be experimental and to hear feedback and to stay really curious. And so yeah, that really is my hope is to reframe some of these messages that I just think have been not very helpful to a lot of people because I do deeply believe that purpose matters and I hold a personal belief that every person was created on purpose and for a purpose.

Liz Bohannon (00:09:56):  And that the best that we can do in this life is when we can integrate our work. The dream scenario is that we can integrate our work, how we actually put food on the table for our families and spend however many hours a week doing something that feels like it is in alignment with the impact that we want to make in the world with what we are created to do. That when we can achieve that sense of purposeful alignment, that really unlocks us to a whole world of creativity and energy and connection. And so I really do deeply believe that. I just think we can go about it in a way that’s a little bit different than the industry and kind of the self-help gurus have been teaching us and leading us over the last decade or so.

Kristen Boss (00:10:44):  I couldn’t agree more. And I really think this idea of just find what you love and then go do that. And I see my students, they spin out a lot actually. The first thing they do when they join my academy is I have them identify core values and what drives you, but then they really, it’s easy to get stuck in research mode. And you said this so good in your book, passion doesn’t find you. Purpose doesn’t magically appear and descend from the heavens and come to you and say, ha ha, here’s your purpose. No, go out. It’s actually I about for you. But for me, finding my purpose was so messy and it felt heartbreaking getting there and I felt like I had a lot of, I’m going to say biases around my purpose, just assuming that couldn’t be that meaningful. I guess that doesn’t seem extraordinary. Would you say it was kind of similar for you?

Liz Bohannon (00:11:36):  A hundred percent. That’s why in the book I really talk about trying to even reframe and get rid of the language around finding your purpose. Because I think when we think about, when you say, oh, I found it, I don’t know what it is, your keys, the love of your life, it is even just the spirit of saying, I found this thing. I found a new ice cream shop, I found whatever it is, it almost kind of implies an element of luck in it, right? Where there’s this sense of this thing kind of found me or I got lucky or right place, right time. And it has that magical feel to it. I love magic and I love whimsy. But I do think it’s interesting how when you say I built that, it’s a very different sentiment. It has a different emotion behind it and it implies a lot of intentionality, a lot of work, a lot of probably heartbreak mistakes, wrong turns over budget, over timeline pivoting, all of these subconscious things that when we talk about building something, we think about sweat equity and we think about planning, but then we think about actually doing.

Liz Bohannon (00:12:44):  And for me that is a hundred percent how my journey to building a life of purpose and passion has been so much more. It feels like it fits a lot more with building something with heartbreak, with going in the wrong direction, with learning hard lessons, but also being able to stand on the other side of it and say, look what I’m building. Not like, Ooh, look what I found out. And really puts you in more of an active and I think empowered kind of mindset. And folks might be like, well, that’s just semantics finding verse building. But I think language is really important and it changes the way that we see ourselves and that we see the world. And so that is one shift that I have made in my vocabulary is just talking about building lives or businesses of passion versus finding them. Well,

Kristen Boss (00:13:33):  I think you bring up such a good point, why language is so important and why building it puts agency and choice and taking action in your hands instead of happening upon or finding, like you say people, it starts to feel like luck and it starts to feel like, and I even see people start to look at it like a genetic disposition or how they’re made. It’s like, oh, she found her purpose because of her personality and the home she grew up in and all of those things instead of like, wow, if it’s something you can build, then anyone can do it in any way. It’s so much more freeing than this. I feel burdensome idea of I have to go on this quest. I hope I find it, I hope I look under the right rock at the right time, and maybe I’ll be a lucky one. But you’re right, language changes everything. It really is in the nuances.

Liz Bohannon (00:14:25):  Yeah, absolutely.

Kristen Boss (00:14:26):  Yeah, so I love this and kind of going on that same thread with the idea of purpose is something you build and one messy brick at a time and through a series of turns and mis turns and you’re always, I’ve learned even I’m never not learning, I’m just learning at every level. The lessons are bigger and they feel a little more risky the further we get along. But I’m like, oh, okay, I’m always learning. But I think one of the most freeing things you also said in your book was you talked about average owning your average and it was comical and such a relief to be like, thank God I am average and I don’t have to be a special unicorn in this world, but a lot of people attribute to if I want to have massive impact, I can’t do this being this average person.

Liz Bohannon (00:15:18):  Absolutely. And here’s the thing about averages, you guys, statistically speaking, you’re probably pretty average. Math average is a culmination of the average of most of us. And so we are taught specifically in modern American society that is such a diss, right? Like, oh my gosh, it’s so average. So average would be seen as such a negative thing to say about somebody. And what it ends up doing is it perpetuates this mentality that in order to do something special or meaningful or impactful in the world, the prerequisite to that is that you need to be special. You need to be a special person. You need to be above average, whether that is in creativity, intellect, skills, talent, whatever it is, you need to first believe that you’re special. No, first you need to be special. Then you need to believe that you’re special and then you can go out and actually do something special.

Liz Bohannon (00:16:17):  And I would argue that actually being special isn’t a prerequisite to doing something special. And in fact, the opposite of that and all the social science shows us this, is that what I would call own our average, just be like, yep, pretty average. What that ends up doing is it releases us from the pressure to prove that we’re special, which actually unlocks in us a lot of psychological tendencies that lead to what is called a growth mentality, where you kind of assume you’re starting off as average, you’re going to learn as you go, you’re going to keep learning, you’re going to keep making mistakes, you’re going to welcome challenges in a new way because you see the value and the opportunity even to learn through failure. Whereas if you’re stuck in the mentality that I need to convince myself and others that I’m special, we start to get really selective about what we will choose to take on because we don’t want to prove to other people that we’re actually not that special because we have so much writing on our identity as being really, really special.

Liz Bohannon (00:17:16):  And so there’s some really, really cool studies, and I referenced some of them in the book that kind of show the actual effect of what happens when you just release yourself from that and say, you know what? I’m pretty average. That’s not, not humiliating, that’s not. It’s just like fact, I’m going to take whatever it is that I’ve been given. And one of the things that I love is that things like IQ are pretty hard to change. It is one of those things that you’re like, you kind of get what you get if you’re like my 4-year-old. One of our favorite phrases in our home is you get what you get and you don’t throw, don’t throw fit.

Liz Bohannon (00:17:55):  And IQ kind of sits in that category. There’s this other thing, it’s called cq, and that is your curiosity quotient, and you are actually in control of your curiosity quotient. That is something that you can change about yourself. That is something that you can build, that you can grow. So that’s neat. But then what’s really neat is that what the studies show is that curiosity is actually just as if not more important when it comes to determining long-term outcomes of success than your intellect. And so there are these things that are within our control and curiosity is one of them. It’s one of my favorite characteristics for a variety of reasons. It’s going to set you up better to succeed. And that to me, that message is just like, it’s so empowering. And then that way, I think it’s where we’re all at anyway, battling this question of am I really that special?

Liz Bohannon (00:18:47):  And here’s the thing, once you start asking that question, it leads you down this rabbit trail of you’re just constantly looking to the left and to the right because you have to have a benchmark. You have to be measuring yourself against somebody else to even answer that question of where on the bell curve do I sit and that my friends is wasted energy, mental, emotional, and psychological energy? That’s a waste. And we only have so much, right? The other thing about owning your average is that I think so often as leaders, we believe we have to be polished, we have to be perfect, we have to have arrived at a certain place, and then we get to start leading and inspiring others, and that’s just not true. It’s actually the exact opposite I would say. I just did an interview, so my company, seko, you mentioned it, we’re a socially conscious fashion brand.

Liz Bohannon (00:19:32):  We are a direct sales network marketing company. And so just a couple weeks ago I did a Facebook Live and I interviewed one of our fellows, she’s pretty new in our community. She joined in spring of last year. She’s already built this amazing big team. She’s earned an all expenses paid trip to Uganda. We’re going to Mexico together in October, all the things. She’s building this amazing business, and I’m interviewing her name’s Brita Miller, and I’m interviewing her on this Facebook Live, and she is sharing about her experience of becoming a Seiko fellow and how in her first trunk show that she did back in spring of 2020, she just completely freaked out. She forgot everything that she was going to say. She just started crying. And her big SISs, she was like, please take over for me. Please do this. I can’t do this.

Liz Bohannon (00:20:23):  And her big SISs was like, no, you got this. She didn’t rescue her. And she was like, it was such a mess. It was such a train wreck and goes on to share. So clearly that wasn’t the end. She’s built this amazing team and this business and she’s now on a mission to retire her husband, the whole deal. But it wasn’t like, oh, I bombed. And so then I went and I got really practiced and I never messed up again. I think what she realized so early on in her career with Seiko is I think she had five people that signed up to host a show during that show, and then she had a few people that joined her team from it. And this show that she would look at and say, that was a failure. I just totally bombed and embarrassed myself. And I would argue what she did was like, she went first.

Liz Bohannon (00:21:10):  She showed that actually you don’t have to be a Nobel Prize winner. You don’t have to be an amazingly accomplished. So people connect in vulnerability and they want to support you when you show up in your authentic self. She’s gone on to build this business and has some chronic illness things and talks about how she does Facebook shows laying completely horizontal in her bed because that’s where she happens to be. She’s like incapacitated, but she’s like, I’m still going to show up in whatever way that I can. And look, she’s been wildly successful and I would argue that she hasn’t been successful despite her authenticity, despite her challenges, despite her failures or pluck up, I think she’s actually been really successful because she embraces it and then she gives other people permission to say like, well, gosh, if Brita can build a business from her bed laying down in her pajamas, maybe I can do that. Even though I have this challenge, or even though I have this fear, even though I feel totally incompetent in this area, it really creates a lot of freedom for other people to show up where they’re at. And again, to perpetuate that growth mentality, you don’t have to have it all figured out when you start, just start and then have a goal of eventually figuring it out.

Kristen Boss (00:22:28):  There is a million golden nuggets you dropped in that segment, but I think when her, you guys call her fellow her big sis, is that your term for upline? I love that. I love that her big SISs did not rescue her. I think that was

Liz Bohannon (00:22:47):  Also shout, shout out to Amber Lee.

Kristen Boss (00:22:49):  Amber Lee, amazing because that is also a sign of leadership, just saying there’s more for her here, letting her learn in this. I love that you called it a pluck up in the pluck up. And also, who is it that did the trunk show and is Brita going crazy enough? Brita? Yeah. Okay. And now she has, from that experience, she drew her brain logically made. Now from now on, she’s like, oh, I can fail and still come out ahead. Her brain now no longer sees a pluck up as catastrophic. Oh no, what can go wrong? And like you said, it gave permission for everybody that signed up with her in that trunk show, those five people saying, well, if she can do it, I can too. It’s this idea that vulnerability creates so much permission for people to try, and it’s this perfectionism that I sometimes see a lot of uplines thinking, I have to present it in such a way I have to do it right. And they don’t realize that their downlines take on the exact same mentalities and it actually freezes them from taking any action at all, and it just perpetuates the cycle. And so I love that Brita exemplifies, I can do this from bed, I can do it messy. And she literally decided, oh, I can unquote fail and still win and still come out ahead and still, I can be average, I

Kristen Boss (00:24:14):  Be can ordinary, and I can do something extraordinary still. I can be ordinary and have extraordinary results. And like you said, that creates so much breathing room for people to try and to do new things because the brain’s not wired to want to do new things. It’s designed to fight, flight or freeze. It’s designed to be like, oh no, we don’t do this. Let’s just hide. Let’s stay with what we know. And curiosity, like you said, is the key to unlocking that growth mindset and saying, how can I, what is this here for me? And it’s like you say in your book, choosing curiosity over criticism and curiosity is what opens up. It activates the thinking part of your brain instead of the criticism, what shuts you down and has you wanting to eat bonds on your couch and watching Grey’s Anatomy instead of working?

Liz Bohannon (00:25:03):  Absolutely. Yep, totally, totally. There’s so much freedom and truly then it does also unlock you to actually grow. Right now, Britta is amazing at doing live presentations and her public speaking. And so it’s not to say that you even sit in your average, it’s just a place out of which you get to then grow, but you’re growing with just such a sense of freedom because to your point, you’ve made the discovery that failure isn’t fatal. It’s a lot. Failures always stinks. I don’t think I’ll ever get to a point in my life where I’m like, I feel good after I fail. But you do certainly build a resiliency and it stops feeling like the end of the world. And that enables you to learn and to grow and to become a better, fuller version of yourself when you’re not so ruled by fear. And so that’s in our community, we just like, I love, we’ve built this amazing community that I remember we were doing a big, every July is a huge, we do a big birthday sale, so it’s one of our biggest revenue months of the year.

Liz Bohannon (00:26:11):  And one of our top leaders, she’s a director at our company, I remember her name’s Taylor, she getting on her Facebook page, like her teams page and talking about the day of, she just had this big day planned for huge revenue for her sales and just bombed. She didn’t know what was going on, but for whatever reason, everybody else seemed to be selling, selling, selling. And she was just like, I just had a crap day and got on and shared about it. And not in a way that was like, woe is me. Not in a way that’s like something’s broken, but literally in a way of like, Hey, I just want to let you know I’m building an awesome business and I’m pretty good at my job and also I had a really bad day. And those two things can totally coexist. We don’t need to be in a place that when we experience failure, we go so quick to like, oh my gosh, it’s the end.

Liz Bohannon (00:27:05):  This is over. Something’s broken, I’m broken. If I can’t sell a lot on this day of the sale, then that’s an indicator of just this level of confidence of I’m here, I’m making money, I’m building my team, I’m good at my job. Also, today was really bad. And just like we can coexist in those things. And that to me is so much more beneficial in life giving because that leadership that her name is Taylor exemplified to me in that moment is then when her downline inevitably has a crap show, a bad day, an off month for revenue or recruiting or whatever it is, isn’t like, well, oh my gosh, everybody that I see that’s above me that’s succeeding doesn’t experience this, and so therefore I must not be one of them, therefore I must not be cut out for this. And when we share our stories, I have an entire podcast, it’s called Plucking Up, and I interview some of the world’s most successful people, literally we’re talking about Matthew McConaughey and Ariana Huffington and Liz Gilbert.

Liz Bohannon (00:28:08):  And literally I’m like, Hey, can you come on my show and just tell me about your pluck up? I don’t want to talk about the highlight reel. I want to hear about the time where you failed, where you embarrassed yourself, where you didn’t meet your goal. And I want to learn how you worked through that. And what I want to do is build a library of stories and community and experience where that is so normalized so that when we experience it, we don’t immediately jump to, well, that day of the sale sucked, so I must suck, so therefore I’m done. I can’t, I’m not cut out for it. I’m not one of them. I’m not special. I’m not destined, I’m not a unicorn. And instead where we say, oh, it was a hard day because I’m trying to do something interesting and hard and awesome in the world.

Liz Bohannon (00:28:51):  So of course those are going to exist and I shouldn’t be ashamed of that. And really, I think one of the most special things that we’ve done at Seiko is build that type of authenticity and community where people feel like they can show up. And then what that also releases us to do is to celebrate our successes really big because then when we’re successful, it’s so fun when you’re with people and you’re like, oh, I know that you struggled through that, but you kept going. And then now look. And it takes away so much of the competitive, we’re all just looking at each other to see how we stack up and instead saying, we’re all just here figuring it out and doing the best we can, and you let me into the hard parts. And so now I really authentically want to celebrate with you when you win because I haven’t set up that dynamic that you’re just the untouchable unicorn and everything you touch turns to gold because I don’t really want to celebrate your success when it feels like everything you do works automatically and you don’t have to work for it or try for it.

Liz Bohannon (00:29:52):  And I do. I will say that I think a big part of our ability to create that community comes from the deep shared purpose that we have. And I know that that’s something you’re obviously pretty passionate about and talk about on this podcast, but I think that there is something to be said for when you are so passionate and so committed to a bigger vision, it does allow you to take a little bit of the focus off of yourself. I don’t have to be the star of the show actually, because I’m so excited about what we’re doing together. So for us at Seiko that’s using fashion to create community and opportunity for women across the globe. So SEKO started in Uganda and we have an entire kind of work study program that enables really high potential female scholars who graduate from high school but can’t afford to go to college to come work with and alongside of our company to create an opportunity for them to earn a scholarship to continue on to university.

Liz Bohannon (00:30:49):  And then they go on and do these incredible things in their communities. And we work with organizations like this all over the world. So in India and Ethiopia and Peru, people who are saying, we want to employ people, we want to use our business as a launchpad so that they can go out and be creators and leaders in their own community. We want to serve people who are coming from really vulnerable and marginalized populations. And so at our company, that’s a very exciting thing to be a part of when you’re like, oh, man, my sales literally contribute to creating fair wage, dignified, beautiful. I can count on this jobs for my brothers and sisters across the globe and create opportunity for incredible high potential academically gifted female scholars to continue on to university. That’s so big that you actually kind of get bored by the story that’s just like has you completely at the center and now all of a sudden you’re willing to take some more risks and to say, I’m going to go big for this because this matters and I’m a part of something that’s bigger than myself, and if I fail, yes, it’ll sting, but man, it’s worth it for us to all attempt to do this big big thing together and that I think that it’s a really, really powerful, a powerful thing when you become smaller, not in a self-deprecating or I’m shrinking myself way, but just in a, I’m zooming out and seeing that I’m a part of this mission that’s so much bigger than myself that I have some resiliency to have some off months or to experience a couple embarrassments or failures because what we’re doing together matters so much.

Kristen Boss (00:32:29):  Oh man. So good. I’m just here being like, what else can I say? It’s so good. And I love that you have said that purpose allows for resiliency. And a lot of times in this industry when people are telling me, I want to retire my husband, I want to hit that, they look at the company comp plan and they look at the rank and they see the company car, the paid all expense paid trip, and I see that being the center and it’s not strong enough for the bad days. It’s really not. And I have to challenge ’em being like, there needs to be more than that. That’s an outcome, that’s a reward. That’s not a why. That’s a perk. That’s not really what’s going to get your feet out of bed in the morning and light your butt on fire and say, I am so excited to wake up today and I just feel so filled up and that’s not enough because your brain is going to be like Matt, when it’s a really hard day and when you don’t want to do things, your brain’s going to be like, well, we don’t need the all expense paid trip.

Kristen Boss (00:33:31):  I mean, I’m fine without the car. And we start negotiating with why. Where we are is fine, but when there is a purpose outside of ourselves, studies even show that we’re more likely to do things for others than we are for ourselves. So getting that people-centered purpose and what is my benefit and gift to others, and I love that Brendan Burchard says this, he asked, who needs you to be on your A game today and who do you need to show up for? Why is it important for you to be on your A game and how does that affect others instead of my paycheck, my outcome? And like you said, when it’s bigger than us, we are resilient. We do get gritty. We find that tenacity and we’re not as, we don’t take it so personally because we’re not making it about us. It’s not about like, oh, there goes my big dream that I put all of my identity on, and I talk a lot about the difference between hustling and not the traditional idea of hustle, but I’m talking about the glorified, the energy of striving.

Kristen Boss (00:34:38):  It’s like I have to strive for my worth to prove something to be someone instead of working from significance and working for significance, and I’m all for hard work. We talk about grit, we got to do the hard things sometimes, but that’s very different from this place of I have to wake up and meet my own needs and make sure I hit this place and hit my rank and hit my quota and hit my revenue. And that puts people, I see them in this what I call the hustle mentality where it’s very self-centric. It’s not as customer driven, and actually it is not good on the team culture because no one on the team wants to follow us. I don’t want to sell more to see someone else get a car. Oh, but you tell me the bigger purpose. You tell me what is our mission as a team and what is outside of me and who are we serving and how are we helping them? I’ll show up for that. That feels meaningful.

Liz Bohannon (00:35:33):  Totally. Yep. We talk about that a lot in our community, the difference between striving for and striving from because they can look the same because when you feel a deep sense of your, your own sense of worthiness that is apart from what you do and what you create and what status you hit every single month and you feel it connected to this larger mission you run because you are stoked about the work that you’re doing. So you work hard, you run, but man, running out of that out this overflow of I’ve experienced this and I want to build that and help create that for other people and bring more people into it is a very, very different motivation than the striving and then the I’m going to run because when I get here, then I’ll feel fulfilled and then I’ll feel fixed and then I’ll feel significant.

Liz Bohannon (00:36:23):  And we just talk about it ad nauseum in our community that it’s just like I was going live with our community today on Facebook and just continuing to say it all matters. Our general manager in Uganda, her name is Aggie, and she spoke at our sales summit last year and one of the quotes that came out of it, which was just so powerful that we quote all the time is that she says It all matters. And if we are each contributing whatever it is that we can contribute, it amounts to great, great things. And I don’t care if you’ve sold one brave bracelet, which is our lowest price point item or you’re one of the top sellers in the company. It all matters and it all really does add up to something really meaningful. And I think that that’s the type of community that we want to create that it’s like if you are a driven entrepreneurial boss, babe, it’s like I want you in our community to build a business that literally has no limits and to push yourself from a leadership capacity, from a revenue capacity, from an organization building capacity, and I want to partner with you so that you build a business that literally has no cap to the upside.

Liz Bohannon (00:37:37):  If you are someone who is like, Hey, listen, I’m in this season of life and here’s what I have to offer. I can host a few shows every season and I can share, I’ll wear the products and I’ll share it with my friends when they ask, actually, that matters so much and we need people in each of those seats in order for us as a community to thrive. Because so often there’s a sense of like, well, I can’t do enough, so I just won’t do anything. And it’s just like, that’s not how it works. If I can get a thousand people who are saying it’s not enough, I’m going to look at that and go like, yeah, but look what you all did together. You made an incredible impact on this community that we’re creating. And you can see the ripple effects of this across the globe and wanting folks to feel like we can and we do celebrate all of those contributions.

Liz Bohannon (00:38:24):  And so long as our contributions and efforts are pushing ourselves a little bit beyond what we’re comfortable with, it’s even this month and the month of April for recruiting. We’re really focusing on folks who have never recruited before. And it’s like if you don’t have a big dream of going out and building a huge organization and recruiting a ton of people this month, guess who is your plus one? Who is the one person in your community that you’ve experienced life and support and purpose here, and you want to extend that invitation and opportunity to somebody else? And man, if we can, when we activate an entire community of people who are like, I have a small dream of recruiting one person, that’s a massive impact that we make together, whatever that quote is, many, many of the hands lighter the work, and that only is real if you’re a part of a bigger purpose because if you’re not, the buck kind of stops with like, oh, I had a logo and I achieved this small thing, but man, if you’re doing that in the context of other people who are also doing that, and then you can step back and go, look what we did together in 2020, in the midst of obviously COVID-19 and the Global Pandemic, the impact on the global supply chain and specifically on garment workers across the globe was devastating.

Liz Bohannon (00:39:46):  And garment workers globally are some of the most vulnerable marginalized people on the planet. Less than 2% of garment workers earn a living wage. So to put additional strain on this group of people is literally a difference between life or death. And so many huge brands were canceling their orders. They weren’t paying for orders, but these companies and these workers had already made this product. And so it’s like people that are already just on the edge of survival, just losing their grip and falling off into the oblivion, and it’s horrible and it’s heartbreaking and there are no safety nets, and we interact with these people through product every single day. We want to believe. We don’t want to know that, but it’s open up your closet, and that is a relationship that you have, whether or not you choose to acknowledge it. And to see our community in the midst of COVID-19 when everything was shutting down where it was like, Hey, y’all our global community, there’s no safety net here.

Liz Bohannon (00:40:44):  We are the safety net. So I know that you’re scared. I know that nobody wants to reach out to book a show or to recruit or to sell when we’re sheltering in place and nobody knows what’s up and we’re all totally freaked out. But here’s the thing. It’s like we’re in this together and our community just rallied. They rallied and they rose above. And there was this sense that, yeah, this isn’t just about me hitting my goal for the month because to your point, if you’ve got a nice goal, but then a global pandemic hits, you’re just like, okay, I’ll do that goal next month. They’re like, maybe it didn’t really matter that much in the first place, but when you’re like, oh, I’m a part of this thing that actually matters so much, and I could just cry thinking about this, Kristen, but I mean in all of 2020, despite the massive implications to the global supply chain and to garment workers across the globe, we literally didn’t have to let go of a single person in our global supply chain for the entire year.

Liz Bohannon (00:41:46):  And not only did we maintain all of our jobs, we actually were able to grow production and offer people jobs during a time where they needed it more than ever. That doesn’t happen if you’re not connected to something that’s bigger than yourself. And so to me, that’s, yeah, that’s why I believe in it, and that’s why I love it. And that’s why when you get to wake up in the morning and say, the work that I’m doing big or small adds up together and it matters. One of the core values that we hold in the SEKO community is collective ambition. And this idea that especially for women, ambition is seen as, I don’t know, it’s a little much, right? We have a real problem with ambitious women, and so we love using the word ambitious of saying like, no, no, no, I’m ambitious. I have goals and I’m going to work hard for them and I’m going to be proud of them and I’m going to celebrate when I get them.

Liz Bohannon (00:42:37):  But that collective part being like, but I’m a part of something that isn’t zero sum, the more successful I am, the more that takes away from you. We’ve literally built a business model that it’s like, Hey, the more successful you are, the more good and the more of an impact you’re making for your sisters across the globe. That’s pretty neat. That isn’t zero sum. If I shine, I take the light away from you. It’s like, no, the more I show up and the more I shine, the more I get to amplify and lift up and walk alongside women here in the US and my global sisterhood.

Kristen Boss (00:43:10):  I love that because really what it all boils down to is when we are pursuing from purpose and pursuing a greater purpose, the profits take care of themselves. They really do because we’re showing up from a greater place. Instead of this, I always say that hustle is rooted in lack of, oh, no meeting my need. There’s not enough. And it’s a very scarce mentality, whereas the posture of service and hard work is very, it’s driven from purpose and gratitude and abundant and look at what I get to do in the world, and it feels different. And I love that you even said it can look similar. The activities look similar, but the energy and how we’re showing up, it could not be more different. I tell people that. I’m like, look, someone who’s hustling and someone who’s working hard, the activity looks almost identical, but how that person is showing up in the work and the fulfillment and the satisfaction, and actually the sustainability is with the person who operates from purpose rather than the one who’s operating from hustle and meeting their needs.

Kristen Boss (00:44:15):  And I love that What you’ve done is you’ve created a sustainable business culture. And that’s one of the things I tell people. I’m like, Hey, if you want to hustle every night until 2:00 AM burn the midnight oil and operate from that place, you will have success. No doubt your numbers will hit up, but will it be lasting? Will people buy into that mission? Will people be sold on continuing on with you? But when you have a celebration culture, when you have a culture that is all about the greater purpose and celebrating it all matters big and small, and you’re actually creating celebration between the milestones, because what I see people do is when they only celebrate that rank or that I’ve hit triple unicorn status in my company, and the further they get in their companies, typically the longer it takes, especially the higher up.

Kristen Boss (00:45:07):  So I’m like, well, how are you celebrating and finding joy and doing celebration between the milestones? What are you celebrating? And so you’ve done that with your community and being like, look at this purpose we’re doing and what did you call it, the collective ambition Collective. I love that. I love that so much. And I also love this idea of also when you teach people to celebrate small, I was actually just teaching a student this today. She was having a lot of stories about staying exactly where she was in her business for a whole year, and she had the big dream and she was trying to go for two ranks above. And I said, aren’t, have you done the one rank just ahead of you? And she said, no. I said, why? She’s like, well, it’s not enough. And I said, how long have you been telling yourself that’s not enough?

Kristen Boss (00:45:55):  She’s, I guess this whole time I was like, have you thought maybe that’s why you haven’t hit that rank? And then why the other rank feels so far away? And I’m like, what would it look like to downsize your dream and fall in love with it and commit to that fully? But the only reason she couldn’t do that was because she kept naming it as That’s not enough. It’s too small. And she had stories of, my success needs to be bigger or sexier to share this business with others. I’m like, we can’t forget that the small things are huge to some people that someone would give their right arm to make a hundred dollars in extra sales that month. And people think, I have to sell this sexy income of like $5,000 a month in order for me to feel confident selling this business model.

Kristen Boss (00:46:43):  And I tell people, have you thought about the people who just want a hundred dollars a month, $50 a month? Or someone who heck just wants to wake up and be excited about a mission and something bigger than herself and tired of just wiping butts and wants a little bit more than that? There’s so much and just unlocking that. Again, it’s the story of what is the bigger purpose here and what is the story, which kind of wants me to circle back. And I want to ask you, so Seco Designs did not start with this business model. It was pretty much, was it direct to consumer when you started?

Liz Bohannon (00:47:16):  It was wholesale, so we sold wholesale into retail boutiques and stores across the country.

Kristen Boss (00:47:24):  So what made you choose this business model?

Liz Bohannon (00:47:28):  It’s so interesting that, yeah, I never in a million years could have imagined this. In fact, I will skip ahead a little bit to tell you. Okay, so we had kind of started noodling on this idea. I was so unfamiliar with direct sales, with multilevel marketing, with network marketing. I didn’t even have Ant Who sold Mary Kay. I just was like, it was not in my vision that I definitely, when we first started noodling on this was thought that we invented it. We had this thing that we called the seko Brave Collective, and this was before we had the Seiko Fellows in our direct sales opportunity. It was just our core group of brand evangelists basically. And we created content for them every month. There was no sales, there was no promotion. It was literally just a group of women that were coming together to support and encourage and be brave together.

Liz Bohannon (00:48:22):  And so we started thinking about this kind, how powerful this core group of advocates were. And then we were like, well, I don’t know what if, what if we sent them a box of product and we called it a party in a box, and we literally, Kristen would just send them out product with a printed out spreadsheet. We had no way to track it, by the way. We just sent them the product for free and then they sold it. They sold as much as they could. They would send back their unsold product with an envelope of dollar bills in this spreadsheet. It was operationally a disaster, but it was like people seemed like they were having fun and Oh yeah, by the way, I forgot to tell you this. They didn’t earn anything. They literally just sold the product, would send it back to us and did it because they wanted to be a part of the mission.

Liz Bohannon (00:49:06):  And so I’m like, wow, this is really interesting. People seem like they’re having a lot of fun. I’m like, could you imagine if if they got a perk, what if they earned something from what they sold? And they were like, oh yeah, that could be cool. That could be really motivating to people. And they were like, and then what if then they told their friends and they got their friends to host a party and then they got something from that. And I’m just so hard at, I’m just, I think we’re on to something. I really think maybe we just came up with something that’s really interesting.

Liz Bohannon (00:49:41):  So we start going down this path, kid You Not Where it’s the Party in the Box, brave Collective program. And I don’t know who it was, was kind of like, oh, so like an MLM and I’m googling, what is MLM? What was that acronym? Is that a sports acronym that guy just said? So to answer your question, it was not obviously in the cards the entire time, but for us, why we even started thinking about it in the first place was because at this point we had spent your genuine laughter right there and how red your faces and the tears coming down your eye. I like crying, I cried. They’re making me really happy right now. Your husband was right. We are totally friends, but we really were just asking this question. We were about five years into our business and we were feeling really good and really proud of the impact that we were making in East Africa and for women and girls who needed educational and economic opportunity.

Liz Bohannon (00:50:43):  And we were just jazzed about that. And then we looked at the US side of our business and we were frankly just like, it’s fine. We go to trade shows. We’ve got, excuse me, we have a team of sales reps and we’re running this business and it’s fine. But it was so focused on our global impact, the US side of the business, the sales and the marketing and everything here just felt like a means to an end. And we were like, could our US business have more purpose to it? We say that our mission is to create community and opportunity for women, and the production side of our business is doing that, but the sales and marketing side of our business is just like hum plain vanilla and it just serves kind of the international component. And so we really just started asking the question of how could we serve women here in the us?

Liz Bohannon (00:51:30):  How could we create community and opportunity for women right here at home? The needs are obviously different, the situation is different. But one of the things, the biggest thing for me, Kristen, is that I speak a lot and I’m on podcasts and I write books. And so I get a lot of people who reach out and at the time were reaching out to me with their need, which is, how did you do it? How did you find your passion? You seem so passionate. You seem so purposeful. Can I get 30 minutes of your time to just understand more of that? Which you get to a point that’s very overwhelming and unsustainable to think about having 30 minute coffee dates with hundreds of people. And so I was like, there seems to be a need. One, women in the US need community. There’s some serious loneliness and sense of I’m constantly giving of myself to my family, to my job, to whatever it is, and I’m losing myself and my passion and who I really am and I feel really lonely and people aren’t in it with me.

Liz Bohannon (00:52:29):  That seemed like a need that I heard over and over again. And then two, this need for purpose of just like I’m not into, I wake up every day and I’m like, I go to my job and I’m making money for somebody and something that I don’t really care about and I don’t really believe in, and I believe it’s out there, but it feels so elusive and it feels so big and can you help me figure that out? And so my inbox is really where the answer was. And these emails started to really overwhelm me of just like, okay, these are two big needs that women in the US have community and purpose. And then flexible income being another one where it’s like the traditional nine to five doesn’t work for me and it doesn’t work for the lifestyle that I want to build, but also I need or want to make money and to earn an income.

Liz Bohannon (00:53:18):  And so it was kind of all of those pieces of thinking about how we could serve women here in the US in a way that wouldn’t detract how we were serving women globally, but it would actually enhance and create this mutually beneficial community. And so that is how it was born. So it was a wild ride. I mean, we didn’t know anything about direct sales as I mentioned, but we were like, this model is awesome and the possibility is incredible. And I was just on a Facebook Live today with my community and was just talking about how grateful I am. I’m just wild about community in general. I live on an urban commune. I’m all about, we raise each other’s kids and we leave our doors open and we share our lives and our secrets and our finances. And I just believe that humans are better together and that when we live interdependently, I’ve learned so much from my global community about how to live in community.

Liz Bohannon (00:54:14):  I’m just wild for it. And I’m like, how lucky am I that in my job now where I used to go to trade shows and make line sheets and try to sell to buyers, now I get to cultivate community for people. And I just feel so grateful that that is such a core part of our actual business model is connecting folks. And even on this call today just talking about the amount of women in our community who would say, before Seiko, I had lost myself before Seiko. I didn’t have real friends before Seiko. I didn’t feel connected to that bigger sense of purpose, and now are their lives perfect? No, I’m just never going to be the MLM snake oil person who’s just join our company and all of your problems are going to be solved and you’re going to get rich so fast it’s going to blow your hair back and your

Kristen Boss (00:55:04):  Podcast, this is why

Liz Bohannon (00:55:08):  Your husband and you hate each other right now, but just joy and are company in, it’s all going to get fixed, right? No, that’s like, no, it’s not magic. It’s not a silver bullet. But man, there are. But is there the possibility that you will get connected to like-minded people, that you will create genuine and real friendship, that you will feel connected to a sense of purpose that a part of you that maybe you never knew existed or that died for whatever reason will come back to life? That’s a good possibility. So why not take a chance, like $149 starter kit money back guarantee if it doesn’t work out for you? No hard feelings. But what if there is something more for you here in this community? And that’s what we’re doing.

Kristen Boss (00:55:53):  Okay. Everybody needs to rewind the last two minutes of what Liz said and you need to learn from her pitch. That was a fantastic just authentic pitch that I teach people all the time and I so appreciate that you identified the pillars of these are the needs it could meet. It’s not the silver bullet and I teach that to my community all the time, is moving them out of, well, why people have reservations with the business model and just doing what I believe is more ethical marketing. It’s not as sexy. It’s not as sexy to say, Hey, you might find your purpose and you might find community and you might make a few hundred dollars a month and hey, there is a lot of income potential for you. It could be rather than that’s less sexy than, Hey, retire your husband, drive the fast car, get the house, get the promotion.

Kristen Boss (00:56:47):  And it’s like people want to buy sexy, but sexy isn’t sustainable. And I tell people, I’m like, when you’re selling the silver bullet that is selling a diet pill and it doesn’t work, it’s not lasting. And that is, I would say 90% of the people that end up coming to work with me were people that were taught that and are now learning. Okay, now how do I sell from purpose and invite people into a greater story and not make myself the hero and make myself the guide and someone else’s story? And it does take some rewiring and for me, I have a lot of love for this industry. It was there for me at the same time. I had two kids 15 months apart. My husband was in between jobs. I was a sole provider, I was also a hairstylist and I needed something to make the money when my husband was out of work and network marketing was the answer.

Kristen Boss (00:57:37):  It was either that or was going to be waiting tables every night making less. So it was like this is the option. And it was, I would say network marketing was the catalyst to finding what I was meant to do in the world because it led me to my first business coach, my first personal development book. And it woke me up and my purpose was the same thing. It was found in my inbox with people saying, there has to be a better way for me to show up online and sell people in this business model. There’s got to be a different way to do this. No one’s teaching at Kristen. Can you please help? And again, it was the same thing. I’m like, there’s not enough hours of my day to fill up all the coffee chats and that birthed this. How do we do purposeful intentional marketing that is ethical and that invites people into a greater story that has people staying in the industry longer.

Kristen Boss (00:58:31):  Because I will say when you learn to sell the silver bullet, there’s a really high turn and burn rate with people that join the company are like, you sold me this and I didn’t get that and it didn’t happen as fast as you thought. You sold me the big dream and you handed me a pipe dream instead. And so it’s just learning to switch the narrative even in our marketing, which is why I told everyone, I’m like, go back and listen to Liz pitch that because it was an ethical pitch. It was like, this could be for you and here’s what’s possible. And like you said, there is no income cap in this business model. It’s an amazing business model for a woman who wants to wake up to her ambition and have permission and do something from purpose, on purpose and waking up to, I would say her greatest potential. And I really feel like this business model allows for that in a way that a lot of other businesses don’t. To be honest.

Liz Bohannon (00:59:24):  Totally. And also, who am I to say that if you join our community and unquote, all you ever do is stay active and earn 200 extra dollars a month that there isn’t and find a community of people and build a life that is purposeful even in your extra spare few hours a week, but that brings you to life. Who am I to say that that’s not something to celebrate and to sell and to say that could be you because we’re all running our own races and what meaning and what we need during different seasons of life is different for each of us. And so it’s like, who am I to say that only this goal, this level, this income status, this career status is worth celebrating and even selling to you that it’s like, Hey, I want to sell you this vision of this over here, if that’s the thing that will be the next right thing for you, that will get you closer to feeling like you’re living in integrity and alignment and in community and on purpose, and that’s also really beautiful

Kristen Boss (01:00:23):  And people buy it. I am so thankful that you said, who am I to judge whether people will buy the smaller vision or the bigger vision? My job is just to sell it and I see people making decisions being like, that’s not big enough or grand enough, and who would say yes to that? I’m like, you never know who would say yes to just community, who would say yes to just feeling connected to a bigger purpose or just making some friends a hundred dollars a month. We just have to stop assigning stories and thinking that’s not big enough. Again, we have to go back to loving, average, loving, ordinary loving. It doesn’t have to be grandiose. It doesn’t have to be this sexy, flashy thing, but it being purposeful and in alignment is really what matters most and it’s why.

Liz Bohannon (01:01:15):  And creating that shift between from and for right. One of the fellows in our community, her name is Amanda, and one of Amanda’s famous quotes, I’m calling it famous, is that she says, it’s not that we have to, it’s that we get to do this and that shift between I have to recruit, I have to sell, I have to keep showing up. That is the hustle mentality. That simple shift of like, oh, I’m a part of something that matters, that’s bigger than me. I get to invite other people into this. I get to show up tonight to sell, but to sell with a spirit of servant selling of who needs light tonight, who needs encouragement, who needs to hear a story about something that is hopeful and that is bigger than themselves, and that changes everything.

Kristen Boss (01:02:04):  It’s so good, Liz. My heart, my cup is so full. Oh, too. My mascara is a little smudge. It really

Liz Bohannon (01:02:11):  Is so hard. MAs smudge. I love it.

Kristen Boss (01:02:16):  Inventing the M model. I will never forget that. That is, oh my gosh, that made my whole day. I all

Liz Bohannon (01:02:23):  Your friends, you met the inventor of MLMs today. You heard it here, folks.

Kristen Boss (01:02:30):  You heard it. Liz Bohan and herself, the inventor of the MLM, like the party. I’m going to go

Liz Bohannon (01:02:34):  Edit my Wikipedia page right now to make sure that credential is being accurately reflected across the internet.

Kristen Boss (01:02:42):  Oh my goodness. Well, friends, I’m going to tell my listeners that I’m going to send them to your link just so that they can look at the beautiful products that your company does put out. I mean, those bags are dreamy. I told my husband, I’m like, just so you know, I’m buying myself a bag for my Vegas trip in a couple weeks. It’s just beautiful product so well made, and so they can check that out if they want to shop or if they want to learn more about your company or working with you, and also the book Beginners Pluck. I’ll link that in the notes as well, and also your plucking up podcasts. I just think we all need to learn that plucking up. It’s okay.

Liz Bohannon (01:03:20):  Failure

Kristen Boss (01:03:20):  Isn’t fatal.

Liz Bohannon (01:03:21):  Failure is not. Thank you so much. Thank you so much. What a joy. Thanks again for building this community and for inviting me into it. It really is an honor.

Kristen Boss (01:03:30):  My pleasure, friend. That’s a wrap for today’s episode. Listen, if you love what you heard here today, I would love for you to leave a real quick rating and a review. This helps the show get discovered by new people. Be sure to take a screenshot of today’s episode and shout us out on Instagram. We’ll shout you right back out. If you’d like to find additional resources or discover how to work with me, head to

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