Selling Through Serving Ep #40

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Have you had some success in your social selling business, but you’ve realized that you can’t sustain the hustle for yourself or your team? What about coming to the industry with entrepreneurial success, and you tried to do things the way your social selling company (or so-called ‘guru’s’ were teaching) and with no traction?

Have you had some success in your social selling business, but you’ve realized that you can’t sustain the hustle for yourself or your team? What about coming to the industry with entrepreneurial success, and you tried to do things the way your social selling company (or so-called ‘guru’s’ were teaching) and with no traction? 

Kristen’s interviewing two members of The Social Selling Academy with those exact circumstances and asking them what they learned (spoiler alert: it’s not a secret strategy) that had them shifting into lightning fast (and sustainable) growth. 

Hethir Rodriguez came to the social selling world with several successful businesses under her belt. Utilizing what she was taught to do left her confused at her lack of results and looking for a better way.

Lizzy Palios has been a business builder with her social selling company for the past four years by working her warm market, but was searching for a better quality of life and less hustle while tapping into a cold market.

Here’s what you’ll learn: 

  • What Hethir saw in the social selling industry that she DID NOT want to do in her business
  • Why finding joy in the process vs. the results is important to Hethir
  • Why friends and family are not your ideal target market if you want to create long-term, residual income
  • Why it’s so important to learn to attract and convert a cold audience
  • The biggest nugget Hethir learned and what she’s utilized every day since joining The Social Selling Academy
  • How Lizzy’s leadership shifted once she joined and studied the material
  • Lizzy’s eye-popping Instagram growth after implementing a change in her social media strategy
  • How slowing down and modeling ‘anti-hustle’ changed Lizzi and her team
  • Why Kristen is so passionate about talking about and making money
  • How learning to develop a team who works in their part-time hours is so important right now

Kristen knows the strategies that create results, but the difference between people who succeed and people who don’t is the mindset they’re in when they take that action. Listen to these two implementers and learn exactly how they had such rapid success.

Interested in Kristen’s exclusive mastermind for six-figure earners in the network marketing industry? Find out more and get on the wait list: click here

If you’re ready to learn the simple process of running your social selling business online, you have to check out Kristen’s live group coaching program! The Social Selling Academy: www.thesocialsellingacademy.com

Do you have a question about network marketing? Kristen can help! Drop your question here, and she just might answer it live on the podcast: https://kristenboss.com/question

Transcripts of Episode #40: Selling Through Serving

Kristen Boss (00:03):
Hey, Hey, boss is happy Monday. And welcome back to another episode of the podcast. We have another special episode featuring a couple of my students inside the academy. And just like in the last podcast interview you heard with other students, I feel like it’s really important that you don’t just hear it from me. You hear it from the people who are doing the work they’re implementing the tools provided they are taking action. They’re implementing, they’re not, these are not just my learners. They are my implementers. And I love when they share their journey because you might identify with where they might be in their business, where they were in their business when they started. And a lot of times in this industry, we put a lot of focus on the next rank up the next trip that incentive, and we’re not celebrating the massive progress that happens in the process before the results start coming in. And one of the things we say in the academy is that consistency always compounds and oftentimes engagement will increase and precede the sales. So each of these girls that I’ve brought on, I have Heather and Lizzie and they will be sharing a little bit about their journey, what brought them to the academy and the necessary switches they had in their mindset and how they went about their business since they’ve joined. So I’m so happy they’re here. Welcome ladies. Glad to have you.

Kristen Boss (01:31):
Thanks for having us. Thanks for having us. I’m excited. Yay. So here’s what we’re going to start with. I’d like to start with Heather. Heather, you came to me, I’m pretty sure you found me through a Facebook ad and you watched a webinar. And then next thing I knew you were in the academy and I feel like you joined in October, November in the, in the early fall. Am I right?

Hethir Rodriguez (01:53):
Yep. Yep. It was an ad that I saw. I’d never I was not on your Facebook or anything like that. It was an ad that popped up and I watched your I was like, who’s this lady with this board and she’s got a little microphone and she’s teaching his class and I watched the class and I was like, oh my gosh, this is, this is me. Like, this is how I want to work this business. This is how I want to do this. And so it really spoke to me.

Kristen Boss (02:14):
Yeah. So tell my listeners a little bit about how long you’ve been in this industry. You can say like what, what part of the industry you’re in, what kind of products you sell and just kind of where you were in your business, when you decided to learn about organic marketing attraction marketing.

Hethir Rodriguez (02:31):
I actually was completely brand new. I I’m an entrepreneur, this is my me and my husband have owned many businesses. This is currently my fourth active business that I have right now. And so when I decided to start you know, doing this as a business, I fell in love with the products for a while. I was never planning on it, but I love the products. And I was like, oh, you know, this is actually quite amazing. So I started doing research and kind of making my marketing plan. So that’s how I found you. I was looking for how I was going to do this because there was no way I was going to do it, how I’ve seen it done in the past. I wanted to do it more like how I build my other businesses that I’ve done in different industries.

Kristen Boss (03:09):
Yeah. So what were the particular things that you looked at where your, where you decided I don’t want to build my business like that? What would those things be? What are the Things that you would never do in a traditional business?

Hethir Rodriguez (03:17):
So I you know, I personally didn’t want to talk to my friends and family. I know a lot of people are perfectly fine with that, but with my other businesses, I’d never go to them and say, Hey, are you going to buy this this week? You should, you know, buy these things. I would never rely on such a small market to build a big business off of. So for me, that was kind of a turnoff. I also wanted to build it in such a way that felt really authentic to me. And that really came from the heart and was of service to other people cause I’ve experienced success. So I know that doesn’t fulfill everything. So I know that the process is key and how you’re building it is the key to your actual happiness in life and to enjoy that process and that journey. So I wanted to make the best of it and see how I could do it in this industry. And I was so excited to see that it was being done differently now than it was when I, you know, looked at this like 10 years ago.

Kristen Boss (04:09):
Yeah. I think you bring up such a great point about like in your traditional business, you wouldn’t be asking your mom, your dad, your brother, your sister too, you wouldn’t be messaging them every week and saying, Hey, buy my product. Hey, come to me. And a lot of people now that does happen in this industry. And it’s fantastic. However, a lot of people make the mistake and think my friends and my family are my target market and that’s not the case at all. And then they don’t know how to build a market outside of their friends and family. And that’s where I see a lot of people stall out, have a lot of drama. They don’t know how to attract new people. They’re like all I have are friends and family, which you can make, you can make a great steady paycheck with friends and family, but we’re in, we’re talking about residual income and a multi six-figure business. And this industry, you have to learn to reach and attract a cold market and learn to convert them. So yeah, you bring up such a good point. So Heather, I, so I’ve coached you, I think a couple of times in the academy, like you, you came in and had some questions about just streamlining, how to funnel people to you, how to get them to try your product and recruit. Tell, tell my listeners a little bit about what you have seen like success wise and the process wise since joining

Hethir Rodriguez (05:20):
Well, when I first, the first coaching I had from you at that point in a month, I had gone through about a hundred approaches, a hundred people that I’d spoken to, and I did not get one yes or one success or whatever from it. And I was like, what in the world is going on? I’m not used to this. I’m used to it working. So you were coaching me on, you know, on some things to do. So I then went away and I did those things. You know, you had mentioned for me for particularly what I was doing to try some webinars and do some classes. And I was so against that at the beginning, I was like, I’m doing this through social media. But I did build, you know, through my webinar and then now the webinars are just going absolutely crazy.

Hethir Rodriguez (05:59):
But then what I have seen the biggest change in coaching with working from you has been, I now have, and it sitting on my desk, I have something that says, how are you choosing to think about this? And that’s been because I have all these defaults that I automatically go to, I go to panic. I go, you know, and that’s been, the biggest thing is realizing, oh, that’s a thought that’s not the law. Or that’s not the evening news, you know? Cause you always say that and that’s changed so much for me because I’m constantly reaching those thoughts. So that’s helped so much with my consistency and with the things I make up that maybe could stop me sometimes. And then also the aspect of not having to work my tail off every single minute to be successful, I’m still working on that one, but you know, your podcast about anxiety and, and all of that was a big breakthrough for me as well. So all of it’s helped so much, but it’s that constant watching my thoughts and seeing how I’m reacting to things. Yeah.

Kristen Boss (06:54):
And you just got recent coaching on your speed. Like, do you remember what we talked about with that? You’re like, I’m going to do four 90 day pushes this year. I was like, well, that’s the entire year. If you’re going up, that’s a full calendar. And do you remember what I coached you on? How do I talk to you about that?

Hethir Rodriguez (07:14):
Yeah, yeah. You told me to do three and to pull it back and that what if your business was able to grow with that type of schedule? So we’ve done that. And it feels, it feels great. It’s not my default, my default is to push, to lead myself to burnout. It’s part of my personality test, but I know I do that. So to hear that was, was wonderful.

Kristen Boss (07:35):
Yeah. And then it doesn’t sacrifice your results. Yeah. And it doesn’t, it doesn’t come at a cost to results, if anything, it actually improves your results. So so that’s great. So I want to kind of touch back on the a hundred people you reached out to. Okay. Or were they people you reached out to you initiated that conversation?

Hethir Rodriguez (07:54):
Yeah. So I would do something on social media that they would raise their hand and they would private message me. And so it was about some specific things. And then I’d be like, okay, here’s what, you know, I’d do the whole thing that I was taught. And it was like crickets. It was total crickets and I’m not, you know, I have a great conversion rate with my other businesses. It’s not like, you know, I was like, what is going on? This isn’t working for me. So then, you know, we had spoken and I was like, all right, I will. I always thought, you know, like, oh my all right, I’ll pull up my sleeves and these webinars. And they’ve just absolutely been phenomenal. It’s like, yeah, what’s happened.

Kristen Boss (08:27):
Yeah. So what, and your webinar was from a place of service? I remember you were just going to leverage your knowledge about serving, solving a problem, a unique problem for your audience, and then the value add to that would have been your product or your business. And so how often are you doing those? Like once a month. So during my 90 days

Hethir Rodriguez (08:46):
I’m doing them once a week, so I won’t do 12 classes within a three-month period of time.

Kristen Boss (08:52):
Great. Okay. And tell my audience how the conversion of that has gone. So we’re coming from a hundred people crickets to now what is coming down the pipeline for you?

Hethir Rodriguez (09:03):
My conversion rate, because I am a numbers girl is about 72%. That’s insane, absolutely insane. I can’t fit more time in right now. We’re trying to figure out how to make it better because I can’t fit more human time in to the process, but I could also just be really, really happy with my amazing results right now, too.

Kristen Boss (09:19):
Yeah, well, no. Yeah. And we talked about this, I think as well as just like the balance of recruiting and fulfillment. So now it’s about, okay, how do you retain all the people that you’ve onboarded? So we were going to move from shifting. We can probably come and get coaching on that and the academy we’ll talk about that. Cause that’s a great, it’s a great problem to have. You’re like I have a lot of people, but there’s only so much of me and now you have to learn to leverage your efforts. But I think what’s amazing is you are now using this service of like come to a webinar. Your best people are coming to you, you are presenting and then they are purchasing. So that is just phenomenal. And it’s again, how much time does a hundred little messages a day or a hundred messages take you all those little conversations, think about how much time that takes

Hethir Rodriguez (10:07):
And so draining and just the wrong people. It was attracting the wrong people, you know, and with this, it’s like I’ve been really able to build a relationship and connect. And that’s part of the reasons I wanted to do this over starting another type of business is because of that connection and that community that’s created. So that’s like, there’s a lot of other things that are important to me that come along with this industry other than of course, you know, I love prosperity and a little wealth and money, but just the community aspect and being able to make that difference and be part of their lives. And then, you know, helping others like this journey that you can go on with them. So that’s been a really cool aspect instead of just this like back and forth through private message and that being the main and only connection.

Kristen Boss (10:43):
Yeah. And it’s like, like you said, it just takes a lot of time and it depletes energy. And I feel like that’s the biggest shift that a lot of students in the academy feel is when they move from being, because when you’re reaching out, you feel in charge, right? You feel like I’m controlling, who has their eyes on my content. I know what’s going on. Whereas organic marketing and putting it out there, it does require a posture of trust. So it does feel like in some ways, sending out the messages, I can see why cognitively in our mind it feels like productive. Like I’m forcing my business, but as you guys know, you end up losing precious, precious time when you could be getting in front of the right people and offering value and solving problems. And then those people come to you on their own. So Heather, like, I mean, everyone comes to you, right? No one you’re not begging anybody.

Hethir Rodriguez (11:35):
No, I have I have so many people that it’s, you know, I’m behind, I’m like weeks behind on reach outs. I am. And it’s been, you know, it’s a wonderful place to come from energetically, you know, it’s, it’s allowing and it’s this waiting to see how things unfold and totally different energy. And that’s just brought so much peace and confidence and it also, I think, benefits them as well when you’re coming from that place. I think they’re getting more from what you’re offering as well.

Kristen Boss (12:01):
Yeah. I also want to highlight something you said earlier and you just said it so quickly and then pass it. I was like, whoa, that’s so good when you’re like, and I love that you owned it. You said, I love wealth. I love prosperity. And I like money. I love that. You said that because I feel like there aren’t enough women who are comfortable saying that it’s like, we have this money, guilt. We have money complex. We’re afraid to talk about money. And in this industry, honestly, this is the industry with the most female six-figure earners. And especially also women of color six-figure earners, which is amazing and extraordinary. And I love that, but we have to talk about the money. And if you want people who want to make money, we have to talk about the money. So I just love that you’ve clearly done your work about like healing, any money, shame, healing, money stories, and for it to see it as a tremendous resource money is, is a very neutral thing that we choose to use to bless others and serve others. And honestly, aren’t we our best and highest selves when we’re not worried about where the next dollar is coming from, are we not serving our audience better when we’re not freaking out? Right?

Hethir Rodriguez (13:05):
Oh, completely. You’re a completely different person. When a lot of that’s taken off the table, like what you, when you come from the place of creativity and seeing what you could truly do in the world, you know, money is one of the things that allows that stress to be gone and the full expression of yourself to be it’s. Yeah. I’m definitely much better when I have money.

Kristen Boss (13:28):
Right. So good. I love that, Heather. Okay. Now I want to ask Lizzy, I want to bring you on. So Lizzy, tell me, tell my listeners a little bit about how long you’ve been in this industry. You can say what products you’re in and kind of just, what shift were you longing for when, before you joined the academy and we’ll kind of go from there.

Lizzy Palios (13:48):
Yeah. So I have been with my company. It’s a health and wellness company sells essential oils and toxin-free home products. And so I’ve been with them for about coming up to six years, but really building the business with them for about four years. So I hit a lot of success. I did a lot of more in-home type potties and some online stuff, but it was, it was much more warm market. And that’s what I did. I never really tried to reach out into the Instagram, like cold market world and to try and all that. So I’ve been with them about four years. I have reached being a six-figure and, and with them for the past few months now, which has been incredible. And my team is amazing. But what I was really looking for is I actually had a couple of interviews with coaches.

Lizzy Palios (14:35):
In this posture, I knew I wanted to invest in my personal development. And so I had a couple of interviews. They were really sweet, they were great, but there was just something that, it wasn’t quite what I wanted to hear. And I didn’t know what that thing was that I was missing. And so I actually saw your dollar event. A couple of people on Instagram were talking about it. I saw that and I was like $7. That’s nothing like who can’t like invest $7 into themselves. So I did that and I remember I put my kids in bed at night and then I hopped on and watched your live video. You didn’t it later on. And I was just eating it up. I was making so many nights, my husband’s sitting next to me on the couch. I’m like, oh my gosh, I kept pausing it to tell him things.

Lizzy Palios (15:16):
I was learning. I was so excited. And I remember you said in it, you said, now don’t just take this and rush to go tell your team, let this sink in and let yourself do some personal work with it. And I was like, well, okay. I think I need to do that because of course I wanted to set up a zoom call, tell my amazing team about everything I was learning, but I was like, no, I need to wait. And then you talked about the academy in it and I just loved the way you talked about it. I just loved the way you talked about it. It wasn’t, it wasn’t weird. And salesy, like the way that you talk about your academy is who wouldn’t want to be in this. And that was a massive shift for me in my business too, like who doesn’t want to sleep better and feel better and all those things.

Lizzy Palios (15:53):
So I think sometimes we can approach when we’re selling a product that people automatically don’t want it. And so we can almost be defensive in how we share it. And actually just being like, no, who doesn’t want this, especially when thinking about cold market and people you don’t know yet, because we’ll mock it, you have that, what you talk about, relationship equity with people. And so yeah, I wish it was fantastic the three days and I signed up immediately for the academy and I got you a competent copy, a copy, but great. Yeah. Loved it. Ate it up.

Kristen Boss (16:26):
Yeah. So you have been in the academy probably since like the first of this year. And so let’s, I’d love to hear what you have noticed. Like what noticeable shifts have you had in your business since joining this year? I mean, this we’re not even in the first 90 days of the year, so I’d love to hear a little bit about what you’ve seen.

Lizzy Palios (16:44):
So I definitely took Insta cause we talk about hustle. We glorify that. We say, this is what you need to do and what that leads to is burnout. And I’ve been that every few months I burn out in my business because I am an Enneagram three. So I work, work, work. I love what I get to do. It doesn’t feel like a job to me. So that’s my problem. And then I also have been really trying to build on Instagram too. And I didn’t know how to crack the Instagram code. That was this whole thing. I didn’t know how to do either. And so I would say definitely anti hustle. I went to my team immediately and I was like, listen, we are not hustling anymore. And I talked about your hustle cycle and how that just leads to this place of graspy. I love how you say graspy, this trying to grab on to things and this overwhelm and this stress, and it just comes across kind of gross.

Lizzy Palios (17:35):
And I just didn’t want to do that anymore. And so in coming from that place of enoughness, when you talked about that, it was just everything. That was a complete mindset shift. And I was like, this is the thing that I wanted coaching full, but I didn’t, I needed yet. And so I joined your academy and then literally, I know you said like go through the modules week by week. I didn’t, I just ate through them and I just went through it. I feel like I went through it all in one week, but I printed out Graham three of you. So any grand, three of me and I just had so many brain breakthroughs. It was incredible.

Kristen Boss (18:12):
What do you feel like your biggest breakthrough was aside of like leaving the hustle?

Lizzy Palios (18:16):
I think, I think similar to what Heather was saying about really knowing about your thoughts and how thoughts and feelings are so different. I think that’s been the biggest thing for me is that, well, and even for my team now I’ve started to do like a weekly coaching call with them and I’m talking to them about that and they say, well, I’m just feel like this. I’m like, well, that’s actually not a feeling. That’s actually a thought. And so what’s the actual body reaction you’re having from that thought and their minds are getting blown too. And then everyone’s loving and podcasts and you know, so it’s just, it’s a breath of fresh air in this industry. No one wants to be salesy. No one wants to be weird and you just don’t have to be anymore. And it’s just so great.

Kristen Boss (18:57):
Yeah. So what I would love to hear, like, what have you noticed, like as a leader shifting the way you are showing up whatever, what are you seeing in your team that’s changed since you have joined and kind of changed your approach?

Lizzy Palios (19:11):
I think a lot of them feel like they can do it more now because it seems like this impossible thing. And because I am such a, I love to work a lot and this is my full-time job. And so a lot of them still maybe have part-time jobs or other jobs that they’re doing. So it almost seems like this was actually impossible because it just seemed too difficult. But when you really learn how to, you know, how to actually approach everything from an organic standpoint, you know, and be able to just share you authentically and in a non kind of Chasey weird way. I think it changed everything for them with that. And the whole thoughts and feelings model has yeah. Has changed

Kristen Boss (19:51):
That Brooke Castillo from the life coach school. She’s, she’s pretty amazing. But yeah, that was why I, that’s why I brought it into the academy because a lot of, I mean, you guys see how we can almost be very action oriented. Just tell me what to do, tell me what to do. And the, one of the big differences in the academy is you’re being given all the frameworks, all the tools, but you’re not being told what to do. You’re being taught how to think. And then people access their own solutions and become more empowered and confident, but that doesn’t sound sexy selling that being like, oh, it’s your thoughts when everyone’s like, okay, but give me the content calendar, give me the scripts, give me these things. So like, what do you have to say to somebody that’s like, I thought I just, I don’t do. I actually need mindset. What would you say to that, Lizzie? And then I’ll ask you Hethir.

Lizzy Palios (20:44):
I would say it’s just so worth doing the work, doing that inner work. Like once you can teach yourself how to think properly, everything else will follow off Tibet. So for example, you know, I was really trying to grow on Instagram and I think I had about three or 4,000 followers. So not a, not a low following. And I was trying to work out my niche, like, what is that? And so I watched all these videos, videos, all these things, but it wasn’t until I went into the academy, worked through the modules, really had to do the deep work of what do I want to share? Who do I want to serve? And then find what my niche is through that found that, and then last month, my Instagram blew up to over 10,000 people just because I found my niche and I just started serving people and it became fun and not difficult.

Lizzy Palios (21:28):
And so it’s just so worth it to do the hard work. And also I’m having way more conversations have helped people get started in their wellness journey that I’ve never met before and just there’s been incredible results. But I had to, for the first few weeks really sit down, get in my thoughts. And it was sometimes painful. Like, oh gosh, I really do do that. That’s terrible. I, that sucks that I didn’t think I was like that, but I really was. And so it’s just worth take doing that inner reflection and doing the hard things, going to those places.

Kristen Boss (22:01):
I just want to repeat this because this is insane. Your Instagram following went from 4,000 to 10,000 because here’s, here’s what feels so counterintuitive to everybody. You slowed down and you went within and you’re like, what actually matters? You found purpose, you found joy, you served your account exploded. You have more leads than ever. I mean like, but I really do want to highlight the deep work because I do see people wanting to rush through that or they get frustrated with it. And what’s really interesting about you, Lizzie is that you D you did not ask for coaching. I haven’t coached you live in the academy. You just went and did your work and you went and you were willing to feel all the discomfort, because that’s where I see most people, even in the academy, I see them like struggling and creating a lot of drama for themselves around the core values and like that module one and two, where you’re getting clear on yourself and then getting clear on who you’re serving. It is probably the hardest part of the entire academy. And that’s where I see people spinning out. So I so appreciate that you were like, yeah, I was willing to be really uncomfortable and sit with it for a few weeks. Cause some people just want to blast through it and be like, okay. Yeah, yeah, yeah, yeah, yeah.

Kristen Boss (23:23):
Amazing. Hethir, what kind of going to piggyback on what Lizzy was just saying? Oh no, I’m totally forgetting the question I asked her, but I’m sure you are. You have your answer ready to go.

Hethir Rodriguez (23:36):
Well, you were talking about the about mindset and kind of what well, for me, you know, I think that’s the biggest difference between people who succeed and who don’t. I think that literally is it is mindset cause before anything exists in the world at first is a thought, so if we can have, you know, this power or the strength over our mindset, or to be able to change it, cause they’ll have our defaults then you can really do anything. So for me, the mindset is everything. It’s more so than the actions. There’s 101 ways you can build a business, 101 ways you can get a leader, whatever, however, you look at it. But if your mind is not right, every little bad thing that happens or it doesn’t go exactly, as you expect, it will derail you. And like, you know, you’re not going to get anywhere. Cause that’s a given that those are going to happen. So mindset is a major, major part of, of success.

Kristen Boss (24:27):
I love that you even said like getting out of default because most people don’t realize how much they are living and operating in default, which is why that thought work can feel painful because you are addressing something you don’t even realize you’re doing. It’s so subconscious where people are like, they don’t realize it until they’re until they see the model where I’m modeling it out. They’re like, oh, you know, and you guys even see people have a hard time identifying their feelings. They’re like, they’re, they’re sharing their thoughts or their they’re identifying their thoughts as facts. Like this is just how it is. My team is dead fact. And I’m like thought wrong opinion. You’re creating this for you. So I, I love that you both have just done the, in, like you both did the inner work and you both were willing to go with the process.

Kristen Boss (25:16):
I think a lot of people want to just focus on, well, what’s, what’s the end result. What’s the end result. But if you get people to love the process and Lizzie, you said this so well with like, you’re able to do this. Full-Time you’re in any gram three, your work is always going to feel joyful for you. I get it. I’m the exact same way I would work all the time. If, if, if I didn’t have a family, good Lord, I’d probably be working 80 hour weeks and not realize until I burned up. But that was me. I would burn out really hard, which is also why I have a lot of Enneagram threes in the academy because almost everyone is a recovering hustler in the academy. Everyone is like, they’ve, it’s like burnout anonymous. Everybody’s there being like, I’m tired. There has to be a different way.

Kristen Boss (25:58):
It’s almost like we vet people by how many cold messages they’ve sent in their and their career being like, okay, great. You’re in how many of you said great. This will be, this is the place for you. But I love that. You said that the people here’s the thing, this is a really important statistic. And I just shared it with my six-figure mastermind at their live event that 87% of this industry works in part-time hours, 87% of people who join, do this in their part-time hours. So if you don’t know how to help and serve someone and give them results in their part-time hours, you’re going to continue to have a really high turnover rate of just burning out, like recruit new people, burn them out, get the next, get the next batch, recruit them, burn them out next backs nets. But if you want people who are with you for life, you have to learn to care for them and teach them how to grow a business.

Kristen Boss (26:50):
And part-time hours were only 13% of people will do this full-time so that is why the hustle and rise and grind and just put your life on hold is so damaging. And why people get, I believe very wounded in this industry. I believe it’s people are sold the big dream they’re told, just put everything on hold and it doesn’t happen as quickly as they thought. And then they write off the entire industry, which is why we have to do this better. And that’s why you know, doing something from purpose and service and and attracting people and receiving it sounds nice, but it’s so counterintuitive in this industry because that’s not, what’s taught, you guys are taught success, loves speed, speed of the leader, speed of the team. You’re taught like, I mean, I know there was a big name out there that does like these 30 day pushes and he literally talks about putting your entire personal life on hold.

Kristen Boss (27:43):
Like get your family on board. Don’t do any laundry. Don’t cook any meals, like don’t live your life. And, and here’s, here’s, what’s interesting. I think people need to hear this too, is when we they’re doing those aggressive pushes and they let’s say they onboard 30 people, oftentimes those are not 30 best qualified people. And what statistically, I think it’s one in 10. Now it’s even less one in 12 will stay with you and potentially make significant income. Maybe, maybe I think that’s even less. Now that was a statistic from 2016. I think it’s more like one in 20 now. However, when you are being strategic, consistent, serving authentic and adding value, the people you get the conversion rate of people that actually say, I want this business and they actually get to work is extraordinarily higher on the girls. I was interviewing this morning. They were like seven out of eight of theirs, all qualified and went to work right away. One earned the car and it was great. And then the other one was like, yeah, eight out of 10, all, all, all working. So it might be slower, but this is the sustainable game. And it does compound. Have you girls kind of noticed that with your recruitment, has there been kind of a shift in who you have attracted since the shift Lizzy? What about you?

Lizzy Palios (29:05):
Yes, definitely. I Def one of the things that really changed for me, especially in my training and how I talked about my business. So we, we were kind of taught, I’m not blaming anyone, you know, it’s, it’s, uplines do things in different ways. Like I’m never, I’m never about that. But we were taught to say, you can fit this into the 15 minute cracks of time. I have two kids at home well once at school, but I have a three-year-old son. And so he is with me all the time. He goes to preschool next year. I’m so excited about that, but I don’t really have, I do have 15 minute cracks of time, but that, isn’t an honest representation of how, how I’ve had to grow my business. Like that is it’s taken me hours and hours of hard work. And a lot of the hard work is the internal work.

Lizzy Palios (29:48):
Right. And so I used to say all the time, oh, just 15 minutes here and there, I’ve had people coming out with like toilet tusks, five minute tasks, if you’re just going to the bathroom and that’s, that’s awesome. And they’re trying to help show people that working, maybe full-time part-time that they can do this as well. Even if you’re busy, you can do this. And so I think when I really took a step back and, you know beginning of this year and I just thought about it, I thought, no, that’s actually really not serving people well, talking about it like that. And so now I say, no, this is hard work and it’s awesome. Is it worth it? Absolutely. It’s completely worth it. Every hour. I’ve spent doing this to build up residual income and to the place where I’ve gotten now it’s so worth it, but it is so hard.

Lizzy Palios (30:32):
It wasn’t in 15 minute increments. And so I think I’ve just gotten honest about that and the new people that I’ve enrolled into my business and even business builders, people who want to build a business with me people that understand that and have that kind of worth work ethic already. So it’s not people I have to convince into it. I signed up someone a couple like to two months ago and she is completely my ideal business builder. And she’s incredible. And also just becomes such a sweet friend as well. So just seeing those things and she’s like, these are all my ideas. This is what I want to do. This is how I’m going to start doing this. And it’s just so refreshing to not have to spoonfeed, but just to be able to do what I’m doing. And then she’s just ready to go. So, and that’s happened now a few times with a few different people, so it’s really refreshing. Yeah.

Kristen Boss (31:19):
We have to change our language based on who you want to attract. And I, you bring up such a good point. Thank you so much for talking about the 15 minutes nooks and crannies. I hate that with a fiery passion of a thousand suns. I hate it so much because it is detrimental. I mean, if we’re talking about just making money on your products back, if you’re, if we’re just talking about 150 $200 a month, sure. You can totally do that in the nooks and crannies. But if we are talking about someone making consistently a thousand plus a month, they’re going to have to have an hour set aside every day, just like a business and treat it like a business. So if you want business builders, talk to people who want to treat it like a business, if you want the hobbyist, the little like, so help me, God, I am so done hearing like sad gig sad thing.

Kristen Boss (32:07):
I’m like stomach, like why not just make like start an online business. An e-commerce like TA use language that appeals to someone who identifies with that work ethic. Now all that to say, there, there are going to, you’re going to attract the girl. That just is like, if I could just pay for my groceries, great. She can probably do it with toilet time. Great. But if we are selling, if you guys are selling residual income, you have to sell the longterm vision. And when you do here, here’s cause here’s what I’ve noticed. If you do that, then the people who inevitably hit the slump or the disappointment or the heartache, or they move out of there’s two market transitions. There’s your hot market where it’s like your friends and family, people who would buy from you in a hot minute. And that’s when they, the first like three months of your business.

Kristen Boss (33:00):
And then you’re transitioning into your war market. That those are people that like, they like you, but they want to see that you’re serious. And then after a time, there’s the warm market to cold market transition. And the warm to cold market transition can be you know, it’s challenging. It’s not easy. And it takes time. It’s definitely the long road, but it’s worth it. So in market transitions is when I see people make business decisions like this doesn’t work for me, something’s wrong. Cause when your markets and transition things slow down and it’s supposed to, and that’s fine. It just means there’s, there’s a shift happening in your audience. And you’re probably 60 to 90 days out from a ton of leads coming in. So what happens? So when you sell people, the longterm vision and you tell them like, Hey, there’s, there’s going to be a season where things will slow down.

Kristen Boss (33:48):
Nothing has gone wrong. That is totally to plan. And they’re going to stay with you as opposed to like, Hey, you sold me, you sold me the checks, the cars, the stage, the big cardboard paycheck, like where’s my cardboard paycheck. Like, but what you’re going to create resilient leaders that trust you when things get hard, which is why, how we sell and how we fulfill on our selling is so important. You guys have learned that, like I try and exemplify it for you guys to be like, Hey, I’m going to sell the truth of what you’re going to get in the academy. And I’m going to over, I’m going to over-deliver and I will make sure I fulfill. And you guys are demonstrating that in this industry. And I love that. I like, I don’t think people realize, I think this industry is about to hit a second boom in a really big way because of it’s being done so differently.

Kristen Boss (34:38):
And people who were on the fence watching now, we’re like, okay, I do that. I didn’t, I didn’t like how Sharon used to text me every week or I didn’t like that. I would just randomly show up in someone’s, you know products party in a Facebook group that I never asked to be in all that. I still I’ll know that the industry like that my work is done when I don’t see 150 notifications of me being invited to somebody’s party on Facebook. And I don’t even know their name, I’d be like, Nope, I still got work in the world. Friends work in the world. So all there, there is another wave coming and I’m so thankful to have both of you ladies on this podcast, just exemplifying the shift out of this hustle and grind. That is over-glorified and toxic. And by the way, wreaks havoc on our hormones, which I’m going to actually be, hopefully be bringing a hormone expert on the podcast to talk about what actually happens to our bodies and the hustle.

Kristen Boss (35:33):
It’s incredibly damaging. Not only that, but our family is like, it’s so important. Like what good is a paycheck and holding that big cardboard check. If no one is on the stage with you, if you were by yourself, it is not worth it. So I love that you guys just have, you did the work you committed and you were willing to feel uncomfortable, but you guys implemented. You’re like, okay, I’m going to figure this out and I’m going to go implement you just didn’t hide in the learning. I think I even challenged that in the portal and the academy, I’m like, don’t you just hide in here learning the same, some library for you to just get your research on. You got to apply this. If you want results, you have to apply the best coaching comes from an implementation. So I would love to hear if you guys could just leave, give one piece of advice to a listener that is maybe in that they’re in a hard season, or maybe they’re burnt out. Just if you guys can just give one piece of advice to my listeners we’ll start Hethir. What, what piece of advice would you give to my listeners today?

Hethir Rodriguez (36:34):
I think the biggest piece of advice, like when you’re going through a hard time or you’re just getting started or something, you know, may not go as planned is that this is what it looks like. Like this is just as much a part of what it looks like as the wind or the rain or the fill in the blank. You don’t get one without the other. And so whenever I’m going through something that might be a little challenging or frustrating, I always tell myself, well, this is what it looks like. This is how it looks. And this is the step of that. So then it just makes it as kind of a just a part of it and know that it’s not like the end of the story. So that’s one of the biggest things and to really, you know, know that you just ha do really need to keep moving forward, whatever that next step might be. And it’s from that consistency and that compounding and some of those steps are the frustrating steps.

Kristen Boss (37:22):
So good. So good, Lizzy, what is, what do you have to say for my people?

Lizzy Palios (37:27):
I would say definitely consistency does compound. That’s been a huge thing in growing my business, but also I think that when you hit those hard points, those points where you feel like you can’t keep going on and you hear this little voice, it’s like, you’ve just made no progress. You just need to shut those out and just know that just because you’ve hit like a hard point doesn’t mean that you actually haven’t made any progress. Like you need to stop and you need to look back at all the wins that you’ve had, no matter if they’re big or small, you know, big ranks in hitting new ranks in your company is amazing, but they, you know, they happen once a year or once every couple of years, especially as you, as you go higher and higher in your company. So you’ve just got to enjoy the journey.

Lizzy Palios (38:07):
And I think just something huge I’ve learnt from you, Kristen is just knowing it’s okay to feel those emotions and not to be derailed by disappointment. And actually when you feel disappointed to look back and see, okay, why was I decided, why have I felt disappointed in this? And so usually it’s because there’s an unrealistic expectation. And so I’ve just learnt so much about that too. So if you feel like you’re in a hard place right now, it’s, it’s the time to keep going and not stop, like learn to rest and not to quit is one of my biggest pieces of advice it, and

Kristen Boss (38:39):
From an Enneagram three, that is something learned to rest. What would you girls say to the person who’s like on the fence and is like, oh, like is nervous about spending a thousand dollars? Cause it is, it is a big upfront investment, especially if someone’s newer in this industry, what would you tell them? Lizzy, go ahead. And then we’ll go back to Hethir.

Lizzy Palios (39:01):
I would say do it. I, I thought about it. You know, I thought about it for those three days and it’s just so worth, it’s an investment into your business. And you’ve just got to know that there’s a difference between spending and investing. And so the a thousand dollars you’re investing in your future. And I can just tell you that I have already seen incredible return on that thousand dollar investment, like just personally in my family and just in myself and then also in my business as well. And then how I can train my team with that as well. So it’s just not worth waiting. Just go for it. That’s the best thing.

Kristen Boss (39:34):
It’s not worth waiting. That’s so good. Hethir, what about you?

Hethir Rodriguez (39:39):
Every place that I’ve succeeded in my life, I had a coach that I hired. So that was one of the things. When I decided to start this business, I hired a coach at the very beginning. I was like, I’m not doing this without a coach. I don’t want to waste that time. So, you know, for me, the thousand dollars was that’s part of doing business. That’s part of a business expense. One of the amazing, amazing things about our industry is we do not hold inventory. We do not have to buy equipment. My other businesses, I own a factory. I own all these things. It’s so much money. So this is where you put the money is in your mindset and in your growth and having a coach who will call you on your stuff. Thank you. Is going to be priceless. It’ll take you so much further to have that help and support and someone who can lead you and guide you in that area, because you’re not going to see these areas yourself. You’re not going to be able to call these things out on yourself.

Kristen Boss (40:24):
Yeah, I think that’s, that’s so true. And I, I see a lot of entrepreneurs, especially early in the beginning is just this DIY bootstrap. It I’ll just struggle through it and it’s, they actually prolong their struggle and they prolong their suffering when really, when you’re investing with a coach and you’re getting the tools, it’s, you’re writing a check to shortcut the amount of pain and the failure and the prolonging. And there’s, there’s this great. I think it was a quote by Abraham Lincoln. That was just like, maybe not, I don’t think it, maybe it’s not. Can’t remember who it’s from. I’m just not gonna even tell you what’s wrong, but it’s just like, if you give me, if you tell me to cut down a tree with an ax and to do it in four hours, I’m going to spend the first three hours sharpening my ax.

Kristen Boss (41:08):
And I feel so that it’s done a lot quicker and with less suffering. And I feel like investing is taking the three hours to sharpen the ax so that our work is better and more efficient. And is it painful? Is it frustrating? Does it feel like your, does it feel counterintuitive? Like, no, I should be chopping. I should be chopping. It’s like, no, take the time to sharpen the ex take the time to sharpen your skills so that this huge tree that you have to take down can be done in less with less effort and less emotional exhaustion. So so good guys. So my listeners, if they want to connect with you, I’m going to have your Instagram accounts and the show notes here so that they can just get to know you and to see how you’re showing up and just serving and representing the industry. So law I’m so proud just as, as your coach in the academy. Thank you for just demonstrating that when you do the work, the results inevitably come, all right, that’s it for this week and we will catch you guys next week.

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